Social Media Manager

About Second Harvest of Silicon Valley
Founded in 1974, Second Harvest of Silicon Valley is one of the largest food banks in the nation and a trusted nonprofit leader in ending local hunger. The organization distributes nutritious food through a network of more than 400 partners at over 900 sites across Santa Clara and San Mateo counties. Due to the prohibitively expensive cost of living in Silicon Valley and increased prices caused by inflation, Second Harvest is serving an average of about 500,000 people every month. Second Harvest also connects people to federal nutrition programs and other food resources, and advocates for anti-hunger policies on the local, state and national levels. To learn more about how Second Harvest is responding to the incredible amount of need in Silicon Valley, visit shfb.org.

About the Position
We are seeking a talented, creative and well-organized Social Media Manager to elevate and expand the food bank’s presence across all social media platforms. In this critical role, you will drive engagement through original content creation, thoughtful community management and authentic interaction with both internal and external audiences. More than just managing posts, you will help shape our brand voice, cultivate meaningful conversations and strategically leverage social channels to amplify our mission to end hunger in Silicon Valley. Your work will also play a key role in supporting fundraising efforts, using the power of social media to inspire giving and deepen community investment in our cause. This role calls for a skilled communicator who can navigate complex discussions with empathy and professionalism, ensuring our message is impactful, authentic and aligned with our strategic goals.

This job might be for you if:

• You are passionate about ending hunger and know how to leverage social media to inspire action, drive engagement and support fundraising efforts through compelling storytelling.
• You’re both creative and analytical, with exceptional communication skills and a sharp eye for detail that ensures clear, impactful messaging across diverse audiences while reflecting our brand voice and maintaining trust with our stakeholders.
• You thrive in a fast-paced, collaborative environment, adapt to shifting priorities and are willing to jump in when needed—even after hours or on weekends in some cases.
• You excel at project management, breaking down complex projects into clear, actionable steps while staying organized and deadline driven.
• You think outside the box to create and collaborate on innovative content that aligns with organizational and fundraising goals, while amplifying the organization’s visibility, trustworthiness and credibility.
• You approach your work with creativity, humor and humility—understanding that while our mission is serious, how we connect with people can be warm, relatable and even fun.

Responsibilities

Social Media Strategy

• Develop and execute a comprehensive social media strategy that aligns with the organization’s broader marketing, communications and fundraising goals, harnessing the full potential of social platforms to drive engagement, awareness and community building.
• Develop and execute a comprehensive social media strategy that aligns with the organization’s broader marketing, communications and fundraising goals, harnessing the full potential of social platforms to drive engagement, awareness and community building.
• Spot emerging trends, uncover new avenues for engagement and tackle challenges both through data-driven decision-making and a savvy instinct that comes from your hands- on experience and deep understanding of social media’s evolving landscape.
•  Lead A/B testing and evaluations to continuously refine content, engagement tactics and advertising effectiveness.
• Collaborate closely with internal teams and external partners to bring fresh creative ideas, boost engagement and strengthen community connections.

Content Production

• Create and curate impactful content—written, video, audio, photography and graphics— that engages diverse audiences and elevates our mission. Capture powerful stories from clients, volunteers and partners by attending community events (e.g., food distribution sites) and collaborating with team members.
• Ensure content is inclusive and representative of the communities we serve, reflecting our commitment to equity and respect for all voices. This role demands sensitivity and discretion when working with individuals who may be experiencing trauma, ensuring their stories are honored and shared with respect and integrity.
• Collaborate with marketing and other teams to develop storyboards, short-form videos and visual graphics for both social media and other organizational channels, ensuring all content is on-brand, mission-focused and consistent with our channels.
• Manage relationships with external vendors, such as videographers, photographers and 
• translators, to produce high-quality content within budget.

Management and Implementation

• Execute the organization’s social media strategy across all platforms, ensuring consistent branding and messaging with paid, earned and owned channels.
• Foster strong cross-departmental relationships with key internal teams—including Development, Impact, Food Sourcing, Volunteer Engagement, Operations and Advocacy—to build a strategic and cohesive content calendar that aligns with organizational priorities and key initiatives.
• Oversee daily content publishing and community management using enterprise-level social media tools, ensuring timely, engaging and brand-aligned interactions.
• Foster community engagement by nurturing interactions, responding to stakeholder feedback with professionalism and empathy and handling sensitive topics with discretion while upholding the organization’s mission and values.
• Provide mentorship and supervision to at least one social media professional or intern.
• Partner with the Digital and Creative teams to design and amplify advertising campaigns, optimize digital initiatives and refine audience targeting.
• Collaborate on creative development and performance analysis to drive reach, engagement and impact across platforms.
• Analyze performance metrics and other feedback to evaluate the effectiveness of organic and paid campaigns.
• identify new engagement opportunities, leveraging data and your expertise to quickly adapt to changes in the social landscape when needed.
• Present performance updates and actionable insights to leadership and stakeholders, ensuring alignment with broader marketing, communications and fundraising objectives.

The ideal candidate will possess the following professional qualifications:

• 3-5 years of experience in a fast-paced agile environment as a social media manager or in a similar role.
• Solid understanding of image editing software such as Canva, Adobe Express, Photoshop or Illustrator.
• Some experience with video editing software such as Adobe Premiere Rush, Premiere Pro or Final Cut Pro. Understands short-form video production process.
• Understanding of Sprout Social and a variety of social media platforms (required: Facebook, Instagram, LinkedIn, X, TikTok). Excellent interpersonal and communication skills. Comfort with engaging with our staff and our community in a warm, confident and welcoming manner.

EOE
Second Harvest is committed to being an equal opportunity employer which values diversity. Under-represented groups are encouraged to apply for all positions.