Digital and Social Media Content Manager

Equal Opportunity Employer

The mission of the Health Federation of Philadelphia is to promote community health by advancing access to high-quality, integrated, comprehensive health and human services. We believe in and are firmly committed to equal employment opportunity for employees and applicants. We do not discriminate on the basis of race, color, national or ethnic origin, ancestry, age, religion, disability, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status.  This commitment applies to all aspects of the Health Federation of Philadelphia’s employment practices, including recruiting, hiring, training, and promotion.

Job Summary

Home Grown, a fiscally sponsored project of the Health Federation of Philadelphia, is a national collaborative dedicated to creating a more inclusive child care system that values and supports home-based child care (HBCC), including care provided by family, friends, and neighbors (FFN). The organization envisions a future where all children have access to quality care that fosters their growth, learning, and well-being. By addressing systemic barriers and amplifying the unique value of HBCC, Home Grown advocates for sustainable change that positions HBCC as a viable and high-quality child care option for families. Guided by core values such as community-centered approaches, collective action, and innovation, the organization prioritizes uplifting care providers and families, fostering provider-led networks, and building scalable solutions.

The Digital and Social Media Content Manager will bring Home Grown’s communications strategy to life across digital platforms. This role manages digital campaigns from planning through evaluation, coordinating timelines, deliverables, and collaborators to ensure high-quality, on-time execution. The manager is responsible for leading vendors and cross-team workflows, maintaining strong communication, and driving accountability across teams to produce content that extends Home Grown’s influence, strengthens the field, and connects our work to communities and stakeholders.

JOB SPECIFICATIONS

Responsibilities/Duties

Campaign Management & Strategy

• Plan, manage, and track digital campaigns from concept through evaluation ensuring timelines, deliverables, and cross-team inputs stay on track.
• Manage internal coordination maintaining clear communication, status updates, and accountability across teams and individuals contributing to each campaign.
• Document and share campaign plans, milestones, and learnings to strengthen organizational practices over time.
• Ensure alignment of content with organizational strategy, tone, and values.
• Ensure digital content campaigns deliver measurable outcomes aligned with Home Grown’s goals.

Content Design, Development & Oversight

• Develop and post compelling content for social media channels, including graphics, copy, and short-form video.
• Oversee and own Home Grown’s digital content calendar, ensuring coordination across internal teams, campaigns, posts, and launches.
• Manage and update the Home Grown website, including designing and adding new pages and call-to-action features. Develop a quality improvement cycle to ensure reach, impact functionality of the website.
• Develop and oversee blog posts and other digital copy.
• Support the design and production of web-based products and multimedia materials.
• Design and layout one-pagers, short briefs, and event invites.
• Establish and maintain processes that ensure timely reviews, approvals, and publication across channels.

Community Engagement & Monitoring

• Serve as the organizational voice in digital spaces, ensuring engagement reflects Home Grown’s values and strategy.
• Monitor and respond to comments, messages, and mentions across channels, ensuring a timely, consistent, and strategic organizational voice.
• Track and share relevant news and sector updates with the team.

Analytics & Learning

• Collect, analyze, and interpret digital engagement data to inform decision-making.
• Interpret analytics to identify trends and adjust digital strategy for greater impact.
• Produce regular reports and share key insights with internal stakeholders to guide content planning and performance improvement.
• Recommend platforms, formats, and timing to reach intended audiences.

Vendor Management

• Manage and coordinate vendor and consultant relationships and workflows, including oversight of contracts, deliverables, and timelines (e.g., design support, ad buys, video production).
• Establish clear and well-documented communication loops.
• Oversee production processes for multimedia and digital content, ensuring quality and alignment with Home Grown’s standards.

Education

• Bachelor’s degree in communications, journalism, digital media, or related field, or equivalent professional experience demonstrating strong digital content and communications skills.

Skills/Experience

Eligibility and participation is handled consistent with the plan documents and HFP policy. 

For applicants living outside the Pennsylvania/Delaware/New Jersey tri-state area, full-time employment through an Employer of Record with a comparable benefits package may be considered.

DISCLAIMER

The Health Federation reserves the right to modify, interpret, or apply this job description in any way the Company desires. The above statements are intended to describe the general nature and level of work being performed by an employee assigned to this position. This job description in no way implies that these are the only duties, including essential duties, responsibilities, and/or skills to be performed by the employee occupying this position. This job description is not an employment contract, implied, or otherwise. The employment relationship remains “at will.” The aforementioned job requirements are subject to change to reasonably accommodate qualified disabled individuals.