Why This Role & Why Now
The health, fitness, and wellness industry is booming, now exceeding $5 trillion globally, with boutique fitness continuing to outpace traditional gyms. Pilates is one of the fastest-growing modalities, driven by consumers looking for strength, longevity, and Instagram-worthy studio experiences.
Pilates Addiction is at the front edge of this movement. A premium, high-energy, next generation Pilates franchise launching nationwide. We’re early, growing fast, and looking for a marketing builder who wants to help create a category defining brand.
Position Overview
We’re seeking a Marketing Director to roll up their sleeves and build, launch, and scale marketing that fills studios and fuels growth.
This isn’t a “sit in meetings and manage a big team” job. It’s a hands-on, highly creative and data-driven role where you’ll:
- Shape brand positioning and go-to-market playbooks.
- Create and run campaigns that generate leads, drive presale momentum, and retain members.
- Work directly with franchise owners and studio operators to help them market locally.
If you’re curious, entrepreneurial, and energized by start-up culture and you want to get in early as we build something big in boutique fitness, this is the role.
Key Responsibilities
Brand & Growth Strategy
- Build and execute strategies that drive awareness, presale leads, member acquisition, and retention.
- Position Pilates Addiction as the gold standard in Pilates, bringing our unique experience and results to life across all touchpoints.
Campaign Creation & Execution
- Plan and run multi-channel campaigns (paid social, digital ads, email, SMS, content, local activation) that convert interest into bookings.
- Create playbooks and repeatable systems franchisees can use for local marketing, including templates, campaign calendars, and best practices.
- Develop and refine studio presale launch playbooks (lead funnels, offers, events, referral loops, retention programs).
- Work with designers, content creators, and agencies to deploy campaigns and assets ensuring they are on-brand and effective, without directly managing production.
Franchisee Partnership & Presentation
- Serve as a marketing coach and resource for studio owners: guide local advertising, social content, grassroots marketing, and lifecycle campaigns.
- Present confidently to large groups of franchise owners and studio operators both in-person and via Zoom to train, educate, and inspire action.
Lifecycle Marketing & Copywriting
- Own and optimize email and SMS marketing to drive presale excitement, nurture leads, and increase retention.
- Write and refine compelling marketing copy for campaigns, landing pages, social ads, and lifecycle communications.
Data & Optimization
- Track campaign performance, lead flow, and ROI; analyze data to inform decisions and improve over time.
- Translate metrics into clear, actionable insights for both the corporate team and franchise owners.
- Stay ahead of industry trends and franchise marketing best practices to keep the brand competitive.
Mindset & Working Style
- Curious & Trend-Aware: Always exploring what’s next in marketing, social, digital, and the fitness/health space.
- Self-Starter: Proactive about spotting opportunities and taking them from idea to execution.
- Problem Solver: Enjoys figuring out how to move the needle with limited resources and ambiguity.
- Accountable: Owns results, tracks impact, and isn’t afraid to measure what’s working (and what’s not).
- Collaborative: Works seamlessly with executives, franchise owners, and agency partners.
- Start-Up Minded: Thrives in an early-stage, fast-moving environment where you can help shape the playbook
