Director of Marketing

At Diesel Laptops, we are dedicated to revolutionizing the commercial truck and off-highway vehicle repair industry. Since our inception, we have been committed to providing cutting-edge diagnostic tools, repair information, and world-class training to our clients. Our mission is to empower technicians and repair facilities with the knowledge and tools they need to efficiently diagnose and repair vehicles, ultimately reducing downtime and improving profitability. At Diesel Laptops, we pride ourselves on fostering a collaborative and innovative work environment where every team member is valued and has the opportunity to grow. 

We are seeking a Director of Marketing to elevate our marketing function from tactical execution to strategic leadership. This is not a “keep the lights on” role. This leader will be responsible for shaping our brand, building scalable demand generation engines, and aligning marketing across all divisions (diagnostics hardware, SaaS subscriptions, training, technical support, and enterprise solutions).

The Director of Marketing will:

· Craft and execute a multi-channel marketing strategy that drives awareness, demand, and revenue growth across SMB and enterprise markets.

· Build a strong brand narrative that positions us as the industry authority and highlights our unique value.

· Oversee digital marketing, product marketing, events, content, and communications to ensure alignment and measurable ROI.

· Partner closely with sales and product teams to accelerate enterprise growth and SaaS adoption.

· Use data and KPIs to optimize campaigns, measure impact, and scale what works.

· Develop and mentor the marketing team (currently 4 FTEs), adding new capabilities and talent as the company scales.

Key Responsibilities

· Own the company’s brand strategy and messaging across all channels.

· Lead demand generation campaigns to support both enterprise sales cycles and SMB conversions.

· Oversee marketing automation, CRM alignment, and analytics to improve funnel visibility.

· Manage external agencies, vendors, and partners to expand reach.

· Drive PR, media, and thought leadership to grow industry presence.

· Create integrated go-to-market plans for product launches and new service lines.

· Align marketing goals with company growth pillars: predictive monitoring, SaaS subscriptions, enterprise expansion, and geographic growth.

10+ years of progressive marketing experience, with at least 3–5 years in a leadership role.

· Experience leading marketing for a company of similar scale and complexity (mid-market or larger, ideally with both SMB and enterprise customers).

· Proven track record of building and scaling a brand at a high-growth company.

· Demonstrated success driving marketing strategy that directly contributed to significant revenue growth (ideally double-digit CAGR or comparable scale-up).

· Strong background in demand generation, digital marketing, and product marketing.

· Data-driven decision maker with experience using marketing automation, CRM, and analytics platforms.

· Exceptional leadership and communication skills; able to inspire and align cross-functional teams.

· Strategic thinker who is also willing to roll up their sleeves and execute.