Marketing Specialist

The Marketing Specialist position is a key employee in the Marketing Department. The Marketing Specialist is responsible for the social media pages, email marketing, print materials, radio/television ad coordination, community sponsorships, etc. under the direct supervision of the Chief Retail Officer. Other duties include assisting in organizing bank events, editing website content, and creating annual reports. 

Position Expectations

•    Plan a social media campaign calendar, create graphics, and schedule posts.
•    Create and coordinate monthly engagement giveaways on social media.
•    Establish a product promotion schedule and create materials for each promotion.
•    Update print materials, such as brochures and information sheets, as needed.
•    Create and schedule marketing emails to promote bank products and events. 
•    Work with local radio stations to create monthly radio ads.
•    Work with local news station to create commercials for television.
•    Set up sponsorships with local schools and other local organizations.
•    Assist with annual reports and shareholder letters.
•    Keep coworkers informed of current specials and promotions.
 

•    Bachelor’s Degree in Marketing
•    2+ years of marketing experience

Additional Competencies
 People Skills
•    Customer Focus
•    Managing Performance
•    Interpersonal Communication
Business Skills
•    Quality Driven
•    Sound Judgement
Self-Management Skills
•    Personal Integrity & Ethics
•    Self-Starter
•    Well-Organized
Required Abilities
We are proud to be an ADA employer.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of the position.
•    Ability to type and file documents proficiently
•    Ability to operate office equipment of varying heights, sizes and positions by reaching, handling, fingering, bending, stooping, kneeling and feeling
•    Ability to obtain documents, files, and supplies of varying sizes, heights and weights by reaching, handling, stretching, lifting, bending, climbing, stooping, kneeling and feeling
•    Ability to effectively exchange information in a verbal, visual and written fashion  
•    Ability to apply common sense understanding in order to problem solve by analyzing, observing, and prioritizing.  Reads material and identifies relevant details; judges accuracy and appropriateness
•    Ability to lift and carry a weight of up to 20 pounds for a short period of time.
•    Ability to sit for long periods of time.
•    Ability to effectively interact with others, including but not limited to internal and/or external customers, members of management, and vendors.
•    Ability to work a regular, predictable schedule.