Vice President of Growth & Demand Generation

Mission

As a key member of the Executive Leadership team, you will drive scalable, measurable growth by leading Buffini & Company’s demand generation strategy — integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini’s mission of helping people win in business and in life.

Key Outcomes

(Additional Duties May Be Added As Needed)

1. Pipeline Growth & Revenue Impact

· Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.

· Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products.

· Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.

2. Demand Generation Strategy & Execution

· Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing.

· Create and Implement marketing automation and lead-nurture systems that improve conversion and retention.

· Optimize campaigns across email, paid media, webinars, and partnerships.

· Deliver quarterly growth campaigns aligned with product launches, leadership events, and major sales pushes.

3. Marketing Operations & Analytics

· Establish a unified marketing performance dashboard that reports on pipeline, CAC, conversion, and attribution.

· Improve lead quality and tracking accuracy through CRM and marketing tech stack optimization.

· Develop a forecasting model for lead generation and campaign ROI to support leadership decision-making.

4. Team Leadership & Cross-Functional Alignment

· Build and mentor a high-performing growth and demand generation team with clear goals and accountability.

· Foster strong alignment between Marketing, Sales, Client Success, Coaching and Product, ensuring a seamless buyer journey.

· Develop a culture of testing, learning, and iteration, encouraging innovation across campaigns.

· Maintain 90%+ team engagement and retention through clear vision, collaboration, and recognition.

5. Brand Expansion & Market Positioning

· Expand Buffini’s presence across new customer segments and verticals.

· Develop co-marketing programs and partnerships that increase reach and awareness.

· Position Buffini as the leading voice in relationship-based business growth through earned media, PR, and strategic visibility.

Summary: A successful Vice President of Growth & Demand Generation at Buffini & Company is both a visionary strategist and an execution-driven builder — a servant leader who aligns purpose with performance. This executive transforms Buffini & Company’s mission — to impact and improve the lives and livelihoods of our members — into scalable, data-driven marketing systems that accelerate growth, amplify the brand, and forge enduring customer relationships.

Competencies:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

· Strategic Leadership: Balances short-term demand with long-term brand growth; connects campaigns to business outcomes.

· Analytical Rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success.

· Growth Mindset: Builds scalable systems that generate repeatable results across multiple products and audiences.

· Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution.

· Team Development: Coaches and empowers high-performing marketers; creates clarity and accountability.

· Customer Obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos.

· Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence.

· Communication: Inspires confidence and alignment through clarity, empathy, and influence.

Core Values Alignment

· Embodies Servant Leadership and a People-First Philosophy Leads with humility and service, empowering teams and partners to thrive.

· Champions the “Work by Referral” System and Company Mission Ensures every marketing initiative reflects Buffini’s purpose — helping people build thriving businesses through relationships, not transactions.

· Brings Energy, Optimism, and Positivity to Every Interaction Creates momentum and enthusiasm across teams, meetings, and campaigns.

· Models Personal Growth, Excellence, and Accountability Demonstrates continuous learning, ownership of results, and a commitment to raising the standard of excellence across the organization.

Attending Events:

• Part of the job responsibilities for this position may require the Servant Leader to attend and assist at Company events throughout the year.  The position may require travel to locations within the United States or Canada, assisting and working under the direction of the Events Department at the events, working extended hours immediately prior to, during and after the days of an event and interacting with Company clients and event invitees.  The Servant Leader is expected to represent the Company in a favorable light before, during and after each event.

Physical Demands

• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must regularly be required to sit and talk or hear while performing duties.
• The associate frequently is required to use hands to finger, handle, or feel and reach with hands or arms. 
• The associate is occasionally required to stand and walk. 
• The associate must occasionally lift and/or move up to 10 pounds. 

Work Environment

• The work environment characteristics here are representative of those an associate encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.