Title of Position: Vice President of Marketing
Organizational Relationship: Reports to Chief Revenue Officer
Job Family: Marketing
Managerial Responsibilities: Direct/Indirect
Classification: Exempt / Full-Time
Location Considerations: Strong preference for candidates residing in Georgia, Utah, or Indiana Location: #LI-Remote
GENERAL SUMMARY:
Vyne is a $100M+ ARR healthcare technology company that helps connect disparate data and streamline communication across the healthcare ecosystem. We serve both the acute/medical and dental markets with a suite of solutions designed to improve operational efficiency, reduce administrative burden, and enhance both provider and patient experiences.
Our mission is to eliminate friction in healthcare communication—from claim attachments to secure data exchange—empowering organizations to deliver more coordinated, compliant, and efficient care. With a growing portfolio of products and deep expertise in regulatory and workflow complexities, Vyne is a trusted partner to thousands of providers, payers, and health systems nationwide.
We’re seeking a Vice President of Corporate Marketing who blends strategic vision with hands-on execution across both performance and brand marketing. The ideal candidate is highly analytical, deeply experienced in data-driven decision-making, and skilled at turning insights into marketing strategies that drive measurable growth, elevate brand equity, and support the full customer lifecycle.
Key Responsibilities
Strategic Leadership
- Develop and lead the execution of a comprehensive marketing strategy aligned with company goals, revenue targets, and product roadmaps.
- Partner with Sales, Product, Revenue Operations, and Customer Success to align go-to-market (GTM) strategies across the funnel.
- Serve as the voice of the customer within the organization, leveraging insights to inform product positioning and messaging.
Brand & Positioning
- Own and evolve the company’s brand architecture and market narrative across all products and segments.
- Ensure consistent and compelling messaging across all channels, with a particular focus on differentiation in the dental and acute care spaces.
Demand Generation & Growth Marketing
- Lead a high-performance growth and demand generation engine to deliver high-quality pipeline at scale.
- Oversee paid media, SEO/SEM, ABM, webinars, content syndication, and campaign performance across channels.
- Leverage a strong analytical framework to measure effectiveness and optimize ROI.
Lifecycle & Customer Marketing
- Build a lifecycle marketing function that drives engagement, expansion, retention, and advocacy across customer segments.
- Partner with CS and Product to support onboarding, upsell, renewal, and NPS programs.
Team Development & Operations
- Recruit, mentor, and retain top marketing talent across multiple disciplines.
- Implement scalable processes, technologies, and workflows to drive marketing efficiency.
- Own marketing budget, planning, forecasting, and vendor management.
PHYSICAL DEMAND:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
SECURITY ROLE / RESPONSIBILITY:
- Protected Health Information (“PHI”): This position may have access to and be responsible for the security of PHI/PI on an incidental basis.
- Human Resource Information: This position may have access to and be responsible for the security of information including salary, insurance, reviews, resumes.
- Financial Admin: This position may have access to and be responsible for the security of financial administrative accounts and corporate accounts.
- Application Admin: This position may have access to and be responsible for securely administering user access to corporate applications.
