Student Communications Specialist

SUMMARY

Content Strategy and Execution

• Collaborates with the Director of Enrollment Marketing to develop and implement enrollment-related strategic communications that engage current students, supporting their academic, extracurricular, and personal development, such as communications about completing the Enrollment Checklist, making payment arrangements, connecting to academic resources, course registration, applying for housing, and communicating application deadlines for student leadership, etc.
• Designs and curates targeted digital communications using multiple platforms (emails, text messages, social media posts, etc.) that inform students about campus resources, deadlines, events, and opportunities for engagement.
• Develops content that supports student retention efforts, including personalized messages to keep students motivated, connected, and informed throughout their academic journey.
• Creates engaging content that reflects PBA’s mission and student-centered values, fostering a sense of belonging and community.
• Builds communication campaigns that support students' course registration and re-enrollment activities.

Collaboration with Internal Stakeholders

• Works closely with cross-functional departments, such as Advancement-Marketing, Student Life, Student Engagement, Financial Aid, Registrar’s Office, Student Experience Operations to coordinate messaging and to pro-actively inform students about available campus services, resources, events, and opportunities.
• Develops and maintains strong working relationships with internal teams to share necessary resources, coordinate events, and ensure timely communication with current students.
• Partners with staff to gather feedback and insights on student needs and preferences, tailoring messaging to address those areas effectively.

Content and Materials Coordination

• Oversees the development and execution of targeted communication campaigns across multiple platforms (e.g., Slate, Navigate, MVix) that address key student lifecycle moments such as advising, course registration, financial aid, and graduation.
• Manages and tracks content for the student portal (myPBA) to ensure it is up-to-date, accurate, and aligned with ongoing communications.

Data Analytics and Campaign Performance

• Utilizes data analytics tools (e.g., Slate, Navigate) to monitor and assess the effectiveness of student communication campaigns and provides recommendations for improvement based on performance metrics.
• Regularly reports on student engagement, retention metrics, and communication trends to ensure content strategies are aligned with PBA's goals.
• Partners with the Director of Enrollment Marketing to adjust strategies and improve outreach efforts based on data-driven insights and student feedback.
• Provides Director, team, key individuals, and relevant parties reports and updates regarding status and completion of communication campaigns, projects, and updates.

Communication

• Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new designs and projects.
• Partners with the Director of Enrollment Marketing to assist with creating an annual communication strategy.
• Assists in the creation and management of content calendars.
• Collaborates with internal teams to refine branding, messaging, and strategies that align with the overall retention and student success goals.

Administrative

• Pursues continuous learning in Slate, Navigate, StarRez and other CRM systems in areas including, but not limited to, deliver and reporting.
• Remains knowledgeable about status of Enrollment and Retention goals and needs to best assist in meeting said objectives.
• Maintains an up-to-date understanding of the university and the prospective and current students it services to coordinate effective communication campaigns.
• Assists with special projects, research or other duties as assigned.
• Other duties as assigned.

EDUCATION:

EXPERIENCE:

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

• Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
• Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
• Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
• Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
• Confidentiality – Maintains the necessary confidentiality and discretion required for the position.
• Creativity – Ability to think creatively and design creative solutions to problems.
• Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
• Establishes Trust – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
• Project and Time Management – Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
• Results Orientation & Accountability – Takes accountability and identifies, executes and drives actions to consistently achieve desired results.
• Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.
• Technology – Strong aptitude to learn new technologies as department processes evolve.

ADDITIONAL REQUIREMENTS:

• Ability to work non-routine hours during certain times of the year.
• Ability to sit for prolonged periods of time.
• Ability to traverse campus and stairs.