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Public Relations Manager

Job Details

Palm Beach Atlantic University - West Palm Beach - West Palm Beach, FL
Full Time
4 Year Degree
Media - Journalism - Newspaper

Public Relations Manager

SUMMARY

In support of the university’s mission and objectives, the Public Relations Manager executes a broad spectrum of communication approaches designed to strengthen the university's brand image and reputation among different audiences, leading to increased student enrollment, increased donors and grant funding, and other identified areas of success. This role manages a portfolio of internal and external communication areas as determined by the Associate Vice President of Public Relations.

Writing & Reviewing

  • Writes and reviews communication materials and programs to support the promotion and publicity of activities to internal and external audiences.

  • Writes and reviews press releases, news features, blogs, manage features such as the blog calendar schedules.

  • Writes speaking points, speeches, Op-Eds, reviews communication materials.

  • Coordinates and copywrites for key institutional publications such as The President’s Report.

  • Updates the news webpage as requested.

  • Creates emergency management messaging, sending emails to parents and the community as needed.

Media

  • Responds to media inquiries, oversees distribution of materials to media before, during and after the event. 

  • Encourages media participation, promotes spokespeople, and arranges media interviews.

  • Oversees the creation, scheduling, and monitoring of executive-level social media content.

  • Meets with internal social media partners to maximize communication and impact.

Campaign Management

  • Establishes production timetables for assigned campaigns.

  • Coordinates communication with internal teams gathering information, insights, and assets for communication campaigns.

  • Supports special projects and events with communication needs as required.

  • Writes advertorials for paid media content as needed.

Supervisory

  • Oversees and reviews assignments submitted from the Public Relations Coordinator and student writers ensuring accuracy and timely completion.

  • Oversees area performance management, functional training, talent development, and interviewing prospective team members.

Measuring Impact

  • Analyzes social media performance metrics and provides insights to optimize executive-level social media strategies.

  • Monitors trends and analytics to optimize communication efforts and measure success.

  • Assists with reports on metrics related to media coverage of the institution.

  • Supports special projects and events for the Office of Advancement.

  • Other duties as assigned.

Qualifications

EDUCATION

Bachelor's degree in Public Relations, Creative Writing, or Communications required.

EXPERIENCE

3+ years of experience in public relations or related field.

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

  • Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
  • Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
  • Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
  • Analytical Thinking & Decision Making – Identifies and understands trends and/or issues, connects data points through analysis and logical conclusions/actionable strategies.
  • Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
  • Business & Financial/Budget Acumen – Demonstrates knowledge and understanding of financial concepts, accounting, marketing and organizational functions.
  • Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
  • Leadership/Influence – Ability to motivate, coach and develop others, as well as influence a group of people to achieve common goals, and implement university strategies. Strong supervisory skills.

ADDITIONAL REQUIREMENTS:

  • Ability to work non-routine hours during certain times of the year.

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