Title: UX & CRO Strategist

Department: EMS Marketing

Location: Remote

Brief Description: As a UX & CRO Strategist, you will be responsible for designing, testing, and optimizing partner websites to achieve desired performance outcomes.

(Salary range: $65,000 - $70,000/annually)

Position Summary:

EducationDynamics is a marketing and enrollment services company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

As a User Experience & Conversion Rate Optimization Strategist, you will be responsible for updating, testing, and optimizing partner websites to achieve desired performance outcomes. You will build and implement testing plans to improve the overall conversion rate and experience of client sites; create site wireframes and mockups when necessary; and perform competitive research to drive recommendations and design decisions.

At EDDY, we are looking for passionate and savvy marketers who are ready for a challenge and eager to show what they can do. We offer a highly flexible, collaborative, and supportive team environment to allow our employees to do their best work every day!

Essential Job Responsibilities:

• Perform frequent analysis and UX research using analytics, heatmapping, usability testing and market/competitor resources to understand user behavior and inform website decisions
• Create digital wireframes and mockups for proposed website updates, redesigns, or landing page tests that keep usability and accessibility top of mind
• Brainstorm, present, and implement website A/B tests to improve site conversion rate
• Participate in client calls to discuss user experience, website performance, interpretation of data, and actionable plans based on findings
• Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on testing strategy and effectiveness
• Collaborate cross-channel with other teams such as developers, designers, content strategists, and digital marketers to better understand website strategy and efforts
• Provide CRO support across Marketing teams
• Research new best practices, services, and tools in the industry to continually evolve our UX process and produce efficiencies

CORE COMPETENCIES

• Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
• Accountable: You take responsibility for your actions and your client’s performance
• Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
• Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
• Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges

Required Skills:

• 2-3 years of experience in UX design, UI design and/or UX research 
• Proficiency in building wireframes, hi-fidelity mockups, and prototypes in Figma
• Ability to effectively communicate how design decisions impact business goals
• Familiarity with the Web Content Accessibility Guidelines (WCAG) and accessibility best practices
• Experience conducting moderated and/or unmoderated usability tests or other UX research methodologies

Preferred Skills:

• Basic understanding of HTML, CSS, & JavaScript
• Proficiency using Google Analytics to identify & report on performance trends
• Preferred experience with A/B Testing  
• Preferred experience with heatmapping and user behavior insight tools
• Preferred understanding of the Higher Education and Post-Secondary sector

Physical Factors:

Physical demands and work environment:  The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear.  The employee must occasionally lift and/or move up to 5 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment:  While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually minimal.
• Infrequent travel may be required on occasion for meetings, conferences, or client engagements.

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.