Digital Measurement Analyst

Digital Measurement Analyst

Location: India (Remote)

India Work Timings: Mar - Oct 1:30 PM - 10:30 PM IST/ Nov - Feb 2:30 PM - 11:30 PM IST

Overview

The Digital Measurement Analyst will play a hands-on role in implementing, testing, and maintaining advanced digital tracking solutions across a portfolio of clients. This position supports the agency’s growing measurement practice, ensuring accurate, privacy-compliant data collection and actionable insights across GA4, media platforms, and server-side environments.

The ideal candidate is highly detail-oriented, thrives on solving tracking challenges, and brings a mix of technical skill and curiosity to continuously improve tagging infrastructure and QA processes.

Core Responsibilities

1. Digital Measurement Implementation & Configuration
   • Build and maintain robust GA4 and GTM implementations across web properties, including event design, configuration, and parameter mapping.
   • Translate measurement strategies into accurate technical executions for GA4, Google Ads, Meta, and other key platforms.
   • Implement eCommerce schemas, custom dimensions/metrics, and cross-domain measurement to support full-funnel tracking and reporting.
2. QA, Testing & Documentation
   • Conduct end-to-end QA across GA4 and GTM setups, using preview/debug tools, browser console tools and records, and validation scripts to ensure accuracy and reliability of event data.
   • Maintain detailed implementation documentation (data layer specs, tag inventories, change logs).
   • Monitor live environments and flag discrepancies between GA4, ad platforms, and CRM data.
3. Reporting & Measurement Support
   • Assist in building GA4 explorations and Looker Studio dashboards to validate data and provide measurement QA dashboards.
   • Collaborate with the Analytics Account Manager to ensure clean data delivery for client reporting and insights.
   • Contribute to internal best practices and templates for tracking consistency and efficiency.

Qualifications

• 3+ years of analytics implementation experience, ideally in an agency or multi-client environment.
• Proven success designing, implementing, and validating GA4 tracking frameworks across multiple verticals (B2B and B2C/retail).
• Strong understanding of GTM beyond the basics — including variables, triggers, dataLayer usage, and debugging.
• Familiarity with media conversion tagging (Google Ads, Meta, CM360) strongly encouraged.
• Exposure to server-side tagging (sGTM) or Meta CAPI is a plus but not required.
• Excellent attention to detail, with a QA-first mindset and a commitment to clear documentation.
• Comfort working collaboratively with technical and non-technical stakeholders.

Why This Role Matters

This role is critical to scaling our digital measurement capabilities. You’ll be the backbone of accurate, trustworthy GA4 and GTM data pipelines that drive cross-channel attribution, campaign optimization, and strategic insight — helping our clients and our agency make smarter decisions every day.