Coordinator, Lifecycle Marketing

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Grow with Hawke! We are looking for a Lifecycle Marketing Coordinator who is ready to hit the ground running and grow within the email/SMS/Loyalty channel. You will flourish in this role if you have the hunger to learn, ask questions and support your team. This role is expected to collaborate and assist in Q/A process, reporting, data-collection, research, brainstorming, and other Lifecycle responsibilities. You will also get to learn and assist in end-to-end email production from request to briefing, creative approvals, through to setup and execution and review process for all email and SMS campaigns to confirm all content is accurate, links are functional. If you are aspiring to advance to the role of email guru, and are a proactive, fast learner, and good communicator, come join the Hawke Flock!

● Learning from Lifecycle Marketing Campaign Managers' best practices of the Lifecycle channel, developing strategy capabilities

● Supporting all Lifecycle Marketing campaign managers to analyze Lifecycle Marketing KPIs and identify trends to develop strategies and implement optimization tactics

● Compiling and updating dashboards of Lifecycle Marketing KPIs including but not limited to: automation performance, list growth, AB test results, etc.

● Working with Lifecycle campaign managers to implement, QA, and edit email templates (HTML or WSYWG) within various ESPs

● Troubleshooting custom HTML and QA utilizing an Email Testing platform (i.e. Email on Acid, Litmus, etc.

Job Skills:

● 1 year of digital marketing or lifecycle marketing experience

● Experience working within a Project Management platform (i.e. Clickup, Asana, Basecamp, etc)

● Hands-on experience with ESPs such as Klaviyo, Listrak, Pardot, Mailchimp, Sendgrid, Hubspot, etc

● Experience with or understanding of web analytics (Google Analytics, Triple Whale or similar)

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