Sr. Media Manager, Paid Social

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to

lead digital marketing efforts. We customize data-driven, performance-focused solutions to

help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.

We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been

featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients

such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to

create our dynamic culture.

Job Summary

Our Sr. Media Manager for Paid Social is a hands-on role that is responsible for managing paid

Facebook performance marketing campaigns to acquire customers and drive revenue at scale

across our own brands and our publisher shops. This entails researching and adopting best

practices for user acquisition, growth hacking, conversion optimization, A/B testing and

streamlining of processes that help identify and scale high-converting campaigns across

Facebook and Instagram.

Job Responsibilities

● Lead strategic social and influencer plan development and launch process within social

accounts.

● Integrate social insights into overall planning process, incorporating data, research, and

analytics into recommendations in order to deeply understand the role marketplace media

plays in larger media objectives Determine set-up, including testing methodologies, and

reporting requirements, for ensuring full impact and efficiency of each campaign

● Effectively build trust and establish positive relationships with clients Develop POVs around

relevant trends, tools, and emerging opportunities within social media and influencer

industries

● Own creation and development of media specific documents such as media plans,

objectives and strategies decks, and other related functions

● Drive team brainstorms to kick off plan and consideration set development

● Maintain oversight of junior team member’s data analysis and corresponding client

feedback to provide recommendations and optimizations

● Manage and develop junior team member(s), creating growth plans and providing clear

career goals

Job Skills

● 4+ years previous paid social media experience

● Thorough knowledge of advanced analytics and performance media

● Understanding of marketing principles, analytics and concepts

● Strong Microsoft Excel and Microsoft PowerPoint skills

● Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

● Exposure to advanced targeting/retargeting tactics in social

● Comfort owning and managing budget/investment levels in social media

● Strong knowledge of direct response, ROI, ROAS and CPA paid social media metrics,,

Google Analytics and marketing data trends and insights.

● Has previous experience managing 1-2 direct reports.

● Solid ability to project manage several tasks simultaneously, prioritize workload effectively,

adapt and thrive in a fast-paced environment.

● Solid personal organizational, task oriented and time management skills.

● Develop solid presentation, communication and listening skills. Have confidence in

analyzing and presenting data internally and to clients.

● Be a proactive self-starter and succeed in times without supervision.

● Have an understanding of the complete marketing picture, how all channels and forms of

communication drive a client’s business.

Hawke Core Competencies:

Accountability (Advanced)

● Sets enhanced objectives for self and others

● Monitors performance trends and identifies opportunities to improve standards

● Provides regular feedback and suggests alternative approaches necessary to ensure

that organizational objectives and superior standards are achieved

Communication for Results (Advanced)

● Converses with, writes reports for, and creates/delivers presentations to all levels of

colleagues and peer groups in ways that support problem solving and planning

● Seeks a consensus with business partners

● Debates opinions, tests understanding, and clarifies judgments

Problem Solving (Advanced)

● Diagnoses problems using formal problem-solving tools and techniques from

● Proactively anticipates and prevents problems

● Devises, facilitates buy-in, makes recommendations, and guides implementation of

boundaries and are unclear in nature

Leading Self (Advanced)

multiple angles and probes underlying issues to generate multiple potential solutions

corrective and/or preventive actions for complex issues that cross organizational

● Demonstrates the capacity for self-reflection; looks back at setbacks and/or failures

and identifies and applies key learnings for self and others.

● Challenges inefficient/ineffective work processes and offers constructive alternatives.

Role Based Competencies & Behaviors

● Complete understanding of Facebook/Instagram and fluency in at least 4 social platforms.

Proven client growth using full funnel marketing strategies and out-of-the-box thinking.

● Support the management team in developing the social team's strategies, having an impact

on the team at-large. Specializes in key areas of paid social marketing acting as a resource

for the entire team.

● Established strong leadership presence and consistently innovates and adds value; high

quality work.

● Client relationship: Strong client retention abilities with the ability to identify client red flags

and navigate tough conversations when needed.

● Education: Willingness to learn and take on extra tools and projects to help further educate

and grow within Lifecycle

● Attitude: Consistently has a positive “can-do” / “will-do” attitude towards completing day-to-

day projects and routine tasks in a thoughtful, useful, and professional manner; work is

always of the highest caliber.