Automotive BDC Coordinator

Position Summary:

We are seeking a dynamic and results-driven Business Development Consultant (BDC) to join our growing team. In this role, you will be responsible for managing internet leads, responding to customer inquiries, and scheduling appointments for our sales team. Your goal is to engage with potential customers, provide exceptional service, and ensure that leads are converted into appointments, ultimately driving sales growth for the dealership.

Key Responsibilities:

• Lead Management: Respond promptly to incoming internet leads via phone, email, and chat. Engage with potential customers to qualify their interest and needs, providing them with information about available vehicles and services.

• Appointment Scheduling: Effectively schedule appointments for test drives, vehicle demonstrations, or consultations with the sales team, ensuring a seamless transition from online inquiry to in-person engagement.

• Customer Follow-Up: Maintain timely and consistent follow-up with internet leads who have not yet scheduled appointments, using phone calls, emails, and text messages to nurture leads and keep them engaged.

• Database Management: Update and maintain accurate customer information in the dealership’s CRM system. Ensure all leads are tracked and followed up on according to dealership protocols.

• Product Knowledge: Stay knowledgeable about the dealership’s inventory, promotions, and financing options to provide accurate information to potential customers and answer their questions effectively.

• Collaboration: Work closely with the sales team and management to ensure leads are appropriately assigned and that the appointment setting process is optimized to maximize sales opportunities.

• Reporting: Track and report on key performance indicators (KPIs) such as lead response time, appointment conversion rates, and overall lead activity to ensure performance goals are met.

Qualifications:

• Experience: Previous experience in automotive sales, customer service, or business development is preferred but not required. Prior experience in handling internet leads or phone-based customer service is a plus.

• Communication Skills: Excellent verbal and written communication skills with the ability to engage and build rapport with customers.

• Organizational Skills: Strong organizational skills, attention to detail, and the ability to handle multiple tasks simultaneously in a fast-paced environment.

• Tech-Savvy: Comfortable using CRM systems, email, chat platforms, and other digital communication tools. Basic computer proficiency required.

• Team Player: Ability to collaborate effectively with sales staff, management, and other departments to ensure customer satisfaction and smooth operations.

• Customer-Focused: Strong customer service orientation with a commitment to helping customers find the right vehicle or service for their needs.