Social Media and Content Manager

As our Social Media & Digital Content Manager, you’ll be the voice behind the visuals—crafting compelling stories that bring Bristol Hospice’s mission to life across the nation. From scripting heartwarming posts to producing eye-catching videos, you’ll lead the charge in turning moments into movements across platforms like Facebook, Instagram, LinkedIn, YouTube, and X.
 

In this fast-paced, purpose-driven role, you won’t just sit behind a screen—you’ll travel 25%–50% of the time to capture real stories from the field. Whether it’s spotlighting a caregiver’s compassion or covering a national leadership event, you’ll be on the ground transforming everyday impact into digital magic. If you love telling stories that matter and thrive in an environment where creativity meets cause—this is your stage.

Why Bristol Hospice? 

Bristol Hospice is a nationwide industry leader committed to providing a family-centered approach in the delivery of hospice services throughout our communities. We are dedicated to our mission that all patients and families entrusted to our care will be treated with the highest level of compassion, respect, and dignity. For more information about Bristol Hospice, visit bristolhospice.com or follow us on LinkedIn.

Our Culture

Our culture is cultivated using the following values:

• Integrity: We are honest and professional.
• Trust: We count on each other.
• Excellence: We strive to always do our best and look for ways to improve and excel.
• Accountability: We accept responsibility for our actions, attitudes, and mistakes.
• Mutual Respect: We treat others the way we want to be treated.

On an Average Day You Will:

(includes but not limited to)

Digital & Social Media Strategy

• Develop and manage a content calendar aligned with organizational and location-specific marketing objectives

• Create original, platform-specific content—graphics, copy, video—that reflects Bristol Hospice’s brand voice

• Curate user-generated content and success stories from 60+ sites nationwide

Community & Channel Management

• Manage corporate channels (Facebook, Instagram, LinkedIn, YouTube, X); respond to messages and moderate engagement

• Support and align local site social accounts with corporate branding and messaging

• Photograph and film site visits and events for social and web content

Website & CMS Oversight

• Build and maintain Bristol Hospice’s website (e.g. WordPress) ensuring content is accurate, brand-compliant, SEO-optimized, mobile-responsive, and accessible

• Work with stakeholders to launch new pages or microsites for campaigns and initiatives

• Audit website regularly for performance, UX, and content relevance

Campaign Execution & Collaboration

• Partner with PR, HR, Talent Acquisition, Clinical Operations, and Community Development to amplify messaging via digital channels

• Support paid social strategies with the marketing/design team

• Oversee YouTube channel branding, uploads, and classification

Performance & Reporting

• Track social and web KPIs; deliver monthly/quarterly analytics and recommendations

• Monitor digital trends, algorithm changes, and privacy regulations

• Use platforms like Sprout Social or Reputation.com for scheduling and reporting

• Maintain centralized asset libraries, templates, brand guidelines, hashtags, and career page content

Requirements:

• Bachelor’s in Marketing, Communications, or related field preferred.
• Minimum 3 years in social media/digital content required.
• Website design, development, and management experience required.
• Microsoft Word, Excel, PowerPoint; WordPress, Canva or Adobe Creative Suite experience required.
• Paid social, SEO strategy, and working within regulated industries with strict brand compliance.
• Must meet state and federal requirements for the position.
• Willing to travel 25%–50%, including overnight stays.

Knowledge and Skills needed to be successful in role: 

• Must demonstrate knowledge of Microsoft Office software including Word, Excel and Power Point
• Build, manage, and maintain Bristol Hospice’s website using a content management system (e.g., WordPress).
• Ensure all web content is accurate, on-brand, and optimized for performance (SEO, mobile responsiveness, accessibility).
• Partner with internal stakeholders to launch new pages or microsites for campaigns, initiatives, or location-specific content.
• Regularly audit the website to ensure functionality, user experience, and content freshness.
• Excellent writing, editing, and storytelling ability. • Experience managing multiple projects in a fast-paced, collaborative environment.
• Develop and execute comprehensive social media content calendar aligned with corporate and site-specific marketing goals.

We Got the Perks: 

• Tuition Reimbursement
• PTO and Paid Holidays
• Medical, Dental, Vision, Life Insurance, and more
• HSA & 401(k) available
• Mileage Reimbursement for applicable positions
• Advanced training programs
• Passionate company culture committed to the highest standard of care in the hospice industry

Join a Team that embraces the reverence of life!

EEOC Statement

Bristol Hospice is an equal-opportunity employer. Our success depends upon our ability to create and maintain a diverse and supportive work environment where individuality is promoted. Bristol puts high priority on the worth of every person. We do not base our hiring decisions on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.