Director, Product Development – Girls Toys

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages.  Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world.  Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues.  The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA.  Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands.  All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview:
 

In partnership with the Vice President of Product Development – Girls Toys, this position is responsible for leading the creation and execution of product strategies from concept to launch, managing the entire product lifecycle and ensuring products align with business goals and customer needs. Key responsibilities include market trend analysis, idea generation, managing cross-functional teams (engineering, design, marketing, sales), overseeing product roadmaps and budgets, and fostering innovation to bring successful products to market. 

Responsibilities include but not limited to:

Strategy & Vision

Develop and implement product development policies, objectives, and strategies aligned with overall company goals. 

Innovation

Spearhead research for new products, product enhancements, and rebrands, identifying opportunities and translating them into viable concepts. 

Product Lifecycle Management

Oversee the entire product lifecycle, from idea generation and prototyping to testing and successful market launch. 

Team Leadership.

Lead and manage product development team members, motivating them and guiding efforts to achieve product objectives. 

Cross-Functional Collaboration

Work closely with various departments, including engineering, design, marketing, sales, finance, and operations, to realize product goals. 

Market & Customer Focus

Conduct market analysis to understand customer needs and identify opportunities for new products and upgrades. 

Budget & Resource Management

Allocate resources (personnel, materials, equipment) and manage budgets to ensure financial efficiency and effective execution of development plans. 

Project Management.

Establish clear priorities, set realistic timelines, monitor progress, and ensure products are delivered on time and within budget. 

Skills, knowledge and abilities:
 

• Bachelor’s degree in industrial design, toy design or equivalent experience.
• 10 + years extensive experience in product development and project management and a proven track record of launching successful products. 
• Excellent ability to motivate, direct, and lead cross-functional teams. 
• Strong skills in strategic thinking, critical thinking, and data analysis to make informed decisions.
• Excellent verbal and written communication skills to effectively convey complex ideas to both technical and non-technical stakeholders. 

• Knowledge of software engineering, user experience design, and various development methodologies.  Experience with Solid Works, Key Shot and 3D software a plus.
• Strong financial acumen, budgeting skills, and a solid understanding of market trends. 
• Strong ability to identify and resolve complex problems that arise during the product development process. 

• Ability to travel, as needed.
   
• Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
  We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best.  For this reason, we work in the office Monday through Thursday.  We have chosen Friday as our weekly remote workday as we believe it to be the day that is most beneficial and effective for Basic Fun! and our employees.
  
  
   

OUR CORE VALUES!

• We Love Delivering WOW!
• Act with Integrity and Do the Right Thing.
• Inspire Passion for Creativity and Innovation.
• Be Disciplined to Create Lasting Impact.
• Play, Have Fun and Laugh Together.
• Embrace Humility.
• Pursue Growth and Learning.
• Hustle and Act with a Sense of Urgency.
• Commit to Excellence.
• Gratitude Keeps Us Grounded.

Basic Fun! is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse environment and are proud of our inclusive culture.