Communications and Marketing Coordinator

Position Title:                      Communications and Marketing Coordinator
Department:                         Administration
Supervisor:                          Chief Sustainability Officer
Status / Hours per week:    Exempt/Full Time

Primary Function:

The Communications and Marketing Coordinator collaborates with clinical, operations, and executive teams across the organization to ensure timely and consistent messaging to patients, staff, community members and external partners.   This position is structured to focus more on communications with some specific marketing duties integrated into the role. 

The Communications and Marketing Coordinator is an on-site, full-time position that requires travel across the organization to its associated sites and locations, and to various community engagements. 

Duties & Responsibilities:

•    Collaborate with the CSO in the development, implementation, and tracking of the success of a yearly communication and marketing strategy plan.
•    Create, write, present, design, and evaluate marketing materials (e.g., flyers, brochures) for internal and external organizational events. 
•    Assist in publicizing promotional events via social media campaigns, and oversee posts, images, and the posting calendar.
•    Monitor the organization's social media presence, and ensure the organization has an adequate footprint in relevant web outlets. 
•    Update external and internal website content to reflect current organizational happenings.
•    Provide written and verbal communication to staff through meetings, emails, newsletters, Intranet, etc.
•    Manage patient messaging via email and text in collaboration with IT and staff.
•    Stay current in communication technology or software in order to carry out relevant job responsibilities and maintain efficiency in the work of the position.
•    Represent UCC at external and internal activities.
•    Undertake other communication and marketing projects as directed by the CSO, such as:
o    Develop multimedia content (videos, podcasts) to enhance engagement.
o    Conduct market research to inform strategy and improve outreach efforts.
 

Minimum Basic Knowledge:

•    Bachelor's degree in communications, marketing, public relations, or a related field; or equivalent relevant professional experience. 
•    Proficiency with Microsoft Office.
•    Experience using WordPress or other website platforms.

Experience & Qualifications:

Required:
•    A self-starter that can work independently, manage/prioritize various tasks and timelines, brainstorm/generate new ideas, and meet deadlines.
•    Minimum of 2-3 years of relevant work experience, past internship experience will be considered. 
•    Experience writing for a target audience, including articles, blog posts, social media, academic writing, or other relevant writing pieces/products.
•    Demonstrated strong writing, editing, and proofreading skills. 
•    Solid organizational and project management abilities.
•    Reliable level of proficiency with communication technologies and social media. 
•    Excellent verbal communication and customer service skills; comfort level in speaking/being in front of others and/or presenting in front of others either in person or virtually. 
•    Experience posting to a variety of social media channels and tailoring messages to specific audiences.
•    Willingness to learn new relevant technologies or processes and teach other staff members.  
•    Effective collaboration skills. 
•    Adaptable to changing priorities and ability to navigate new situations.
•    Ability and willingness to occasionally work evenings and/or weekends as required by date/time of scheduled events. 

Preferred:
•    Interest in healthcare and/or promoting health-related or community-oriented events is desirable.
•    A good eye for visual design, and reliable multimedia skills (audio, video, photo), including editing.
•    To help serve the patient/community population, additional language skills in Spanish, Portuguese/Cape Verdean Creole, Haitian Creole, or Vietnamese preferred. 

Independent Action:

Independent decision making and judgement based upon duties of position, as listed above. 

Supervisory Responsibility:
None

Define Access Level to PHI:    Level 1: Not authorized access to PHI. UCC job title and corresponding responsibilities do not require access to PHI (although incidental exposure may occur).