Brand Support Representative

Greater Houston Retailers Cooperative Association, Inc. (GHRCA, Inc.)

12790 South Kirkwood Rd, Stafford TX 77477

Primary Responsibility:

The Brand Support Representative is a cross-functional role that combines marketing execution with member support to drive brand visibility, consistency, and engagement across GHRA’s signature brands, including Kudos, Big Madre, Gameday, and others. This position is responsible for coordinating marketing efforts, supporting social media and branding strategies, and assisting members during the brand adoption process. The role also involves vendor coordination to ensure smooth brand integration and promotional execution.

Job Responsibilities

Marketing Design & Execution

• Support the planning, design, and rollout of marketing campaigns for assigned GHRA brands.
• Assist in the creation of promotional content for print, digital, and social media platforms.
• Coordinate with graphic designers and content creators to produce branded marketing materials.
• Help execute brand-specific social media strategies, including content scheduling, post creation, and campaign performance monitoring.
• Maintain consistent brand messaging and visual identity across all channels and touchpoints.
• Support marketing events, product promotions, and local brand awareness initiatives.

Member & Vendor Support

• Assist members through the brand onboarding and site conversion process for programs such as Kudos, Big Madre, and Gameday.
• Serve as a liaison between members and approved vendors to ensure smooth project execution and timely delivery of marketing-related services.
• Review, compare, and manage vendor quotes for marketing materials or signage, ensuring cost-effectiveness and alignment with GHRA standards.
• Provide prompt, accurate responses to member inquiries related to branding, marketing materials, or vendor services.
• Coordinate with internal teams to process site approvals and handle exception requests in line with brand guidelines.
• Support basic contract tracking and coordination related to brand marketing agreements.

Brand Oversight & Collaboration

• Monitor brand presence at member locations to ensure adherence to GHRA brand standards.
• Work closely with directors and brand managers to implement branding strategies and drive ongoing improvements.
• Identify opportunities to enhance the marketing and visual impact of GHRA’s branded programs at the store level.
• Provide input on brand performance and customer feedback to inform strategic adjustments
• Perform all other duties as assigned to support the goals of the department and organization.

Education & Experience:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 1–3 years of experience in marketing, brand support, or member/vendor coordination preferred

Technical and Soft Skills:

• Strong verbal and written communication skills
• Experience managing or creating content for social media platforms (Instagram, Facebook, etc.)
• Familiarity with marketing tools such as Canva, Adobe Creative Suite, or any social media management tools is a plus
• Ability to manage multiple projects and timelines simultaneously
• Strong organizational and problem-solving skills
• Customer service mindset with a professional, proactive approach
• Experience working with retail or foodservice brands is a plus

Additional Requirements:

• Occasional travel to member stores or vendors may be required.
• Requires the employee to stand, walk, use hands, tools, controls, reach with arms, climb, or balance, stoop, kneel, crouch, or crawl; sit; use hands; read; talk or hear.
• Ability to work under stress during peak workload periods.
• On-site position

The above statements reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the job.  Responsibilities are subject to change.