DIGITAL MARKETING ASSISTANT
This is a flexible part-time role of approximately 24 hours per week with the potential to become full time in the future. Hiring range of $18 - $22 per hour based on experience.
As a key player on the Neb Doctors/Pumps for Mom marketing team, the Digital Marketing Assistant will report to the Marketing Manager and be responsible for social media marketing and advertising, content creation, graphic design, SEO/Analytics monitoring, PPC advertising, and light website support/maintenance. The right candidate will grow with the company and assume increasing responsibilities.
Qualified candidates will be fast learners who have an eye for detail and a drive for personal growth while bringing fresh ideas to the table.
Responsibilities
GOOGLE ADVERTISING/ANALYTICS
- Plan, create, and manage Google Ad campaigns including search, display, and remarketing; optimize ad copy, keywords, targeting, and bidding strategies for maximum ROI.
- Monitor campaign performance and prepare reports with actionable insights.
- Conduct A/B testing to improve ad performance and conversion rates.
- Review Google Analytics to provide meaningful insight into marketing campaigns and suggest strategic improvements based on results.
SOCIAL MEDIA ADVERTISING
- Plan, launch, and manage paid ad campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and others.
- Develop compelling ad creatives, messaging, and audience targeting strategies.
- Track, analyze, and report on ad performance, adjusting campaigns to meet KPIs.
- Collaborate with others to ensure ad campaigns align with brand voice and objectives.
SEO
- Develop and execute SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research and optimize on-page elements, including titles, meta descriptions, and content structure.
- Monitor website performance, analyze data using tools such as Google Analytics and Google Search Console, and recommend improvements.
- Stay updated on SEO trends, algorithm updates, and industry best practices.
