Objectives: Lead, manage, train, and develop Fitness Managers & personal training team members according to the company’s Mission, Vision, Service Standards. Manage the training teams for maximizing training revenue, member retention and departmental growth.
Reports to: President and Director of Operations
Criteria:
- 5 years of proven Programming & Development for Personal Training
- NASM, AFAA, ACE or ACSM Primary Personal Training Certification and CPR/AED certification
- Excellent oral, written, presentation and analytical skills
- Proficient with Microsoft Windows/Office with intermediate to advanced Excel skillset
- Proficient with digital technology applications
Regional Fitness Director responsibilities include, but are not limited to:
- Work with General Managers (GM) and Fitness Managers (FM) to hire, train, and maintain a proactive, efficient, professional, Personal Training (PT) team.
- Create a strategic plan for the PT Dept that identifies key focus initiatives for ongoing program success.
- Develop PT program that maximizes member engagement and personal training penetration rates.
- Assist in the development the PT Program that aligns with the AFF brand including but not limited to:
- New and current PT programming for individual, group and team training
- Manage and track Certifications via NASM Club Connect
- Recruiting, hiring and departmental onboarding
- And modification in the compensation for trainers & instructors as needed
- Feedback, coaching/development, and program review processes
- Departmental training, workshops, and all continuing education opportunities
- Maximizing use, communications and engagement by trainers with the AFF Anywhere app
- Develop and assist in any APP facing programs and benefits for members
- Reporting systems, goals and associated analytics
- Creating and maintaining departmental processes and Standard Operating Procedures (SOP)
- Other initiatives as deemed reasonable within the AFF personal training & fitness departments
- Proactively work with company-wide peers to support each other for success as an organization including, but not limited to: Group Fitness Dept, Membership, Marketing and related Admin staff.
- Develop a reporting plan with Management to report PT analytics & metrics to the FM’s and GM’s.
- Motivate the team to engage in a positive, enjoyable,non-competitive environment.
- Create, revise, and update any AFF Personal Trainer Manuals
