SUMMARY The Chain Business Manager (CBM) is responsible for leading the strategic direction, growth, and execution of all commercial initiatives within their assigned channel. This role is accountable for driving revenue, volume, and distribution by developing customer-specific strategies, fostering high-impact relationships with key local, regional, and national buyers, and aligning internal resources to deliver consistent results at retail. The CBM will make wellprepared, professional presentations to key personnel to achieve goals and objectives established in a strategic sales plan tailored to assigned chain customers and serves as the primary point of contact for all customer business planning and collaborates cross-functionally with sales leadership, operations, brand management, and supplier partners to achieve commercial objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead the development of the commercial strategy for the assigned channel, aligning customer-specific plans, supplier initiatives, and enterprise targets across volume, revenue, and distribution goals.
Own the planning process, building account and channel-level programs that integrate promotional calendars, new item launches, and key brand priorities. Serve as the strategic lead for assigned customer relationships, facilitating joint business planning and ensuring clear alignment between customer goals and commercial strategy.
Collaborate with sales leadership, brand management, and operations, to ensure commercial plans are supported by accurate forecasts, actionable timelines, and organizational readiness.
Translate customer and supplier strategies into commercial plans that are executable by sales execution teams, ensuring strategic intent carries through to the point of sale.
Use sales performance data, customer insights, and market analytics to identify opportunities, shape go-to-market strategies, and drive channel growth. Monitor in-market performance, program ROI, and retail execution trends to continuously refine strategy and maintain alignment between commercial plans and retail outcomes.
Build strong partnerships with internal teams and external stakeholders, particularly priority suppliers and key accounts, to ensure alignment, transparency, and accountability.
Space Management: Coordinate with the Space Planning team to ensure the implementation of sets at retail.
Obey all federal, state and local laws.
Adhere to the company dress code and be properly groomed at all times.
Perform other duties as assigned
COMPETENCIES REQUIRED
Analytical – Synthesizes complex or diverse information; uses intuition and experience to complement data.
Problem Solving – Identifies and resolves problems in a timely manner; develops alternative solutions; uses reason even when dealing with emotional topics.
Technical Skills – Strives to continuously build knowledge and skills, shares expertise with others.
Interpersonal – Listens to others without interrupting; remains open to others’ ideas and tries new things.
Oral Communication – Speaks clearly and persuasively in positive or negative situations; responds well to questions; participates actively in all company meetings.
Teamwork – Puts success of team above own interests; able to build morale and group commitments to goals and objectives; recognizes accomplishments of other team members.
Change Management – Communicates changes effectively; monitors transition and evaluates results.
Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; accepts feedback from others.
Business Acumen – Understands business implications of decisions; demonstrates knowledge of market and competition; aligns work with strategic goals.
Cost Consciousness – Works within approved budget; contributes to profits and revenue.
Organizational Support – Follows policies and procedures; supports organization’s goals and values; benefits organization through outside activities.
Judgement – Displays willingness to make decisions; supports and explains reasoning for decisions.
Motivation – Sets and achieves challenging goals, measures self against standard of excellence.
Professionalism – Treats others with respect and consideration regardless of their status or position.
Safety and Security – Observes safety and security procedure
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
EDUCATION
Duties require a broad knowledge of a general technical field such as accounting, finance, economics, industrial management, human resources, supply chain management, marketing, advertising, or business administration, etc. Education acquired in four years of college resulting in a B.A. or B.S. degree or by equivalent on-the-job training.
EXPERIENCE
Over 3 years and up to and including 5 years
COMPLEXITY OF DUTIES
Duties are diversified and involve an intensive knowledge of a field within the organization requiring the use of a wide range of procedures. Must apply principles of rational systems to solve practical problems. Required independent thinking and use of judgment to interpret and analyze facts and circumstances surrounding individual problems or transactions, and to determine appropriate action to be taken within the limits of standard or accepted practice
SUPERVISION RECEIVED
Under specific direction where definite objectives or goals are established requiring the use of a wide range of procedures and the employee plans and arranges own work and coordinates work of others, referring only unusual cases to supervisor or others
RESPONSIBILITY FOR ERRORS
Probable errors would not be apparent and would be difficult to detect, usually subject only to broad controls. Errors could result in serious losses so as loss of contracts, recommendation of unsuitable equipment, resulting in excessive cost or losses over an extended period’ or other complications requiring long range corrective measures. Work not subject to audit requiring considerable accuracy and responsibility.
CONTACT WITH OTHERs
Outside and/or inside contacts with employees, major suppliers, customers, or general public involving exercise of influence, tactful judgment, and proper conduct to negotiate matters and carry out policies and programs for the best interests of the company where improper handling with have a marked effect on operating results.
CONFIDENTIAL DATA
Work with some confidential data of major importance such as development or research projects or profit margins which, if disclosed, may be detrimental to the company's interests.
MENTAL / VISUAL / AUDITORY DEMAND
Moderately complex, exacting work, requiring mental and visual attention in such typical tasks as advanced math, etc.
WORKING CONDITIONS
Usual office working conditions
CHARCTER OF SUPERVISION
Part-time, immediate supervision or direction of several employees performing the same or related work most of the time as those supervised. No responsibility for costs, methods, or personnel.
SCOPE OF SUPERVISION
Responsible for supervising 1 or 2 people.
EQUIPMENT
Ability to operate standard office equipment and proficient with typical office computer programs. Proficient in space management programs.
CERTIFICATES, LICENSES, REGISTRATIONS
Cicerone Certified Beer Server
MATH AND LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to walk, sit, and reach with hands and arms. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. Ability to travel between company locations and accounts frequently.
A job description, by its nature, cannot include every aspect of the job. Because of this, any function that would reasonably fall under the responsibility of the Chain Business Manager is assumed and it is expected that the Chain Business Manager will act accordingly. The Chain Business Manager will be expected to perform any other task not included in this job description requested by management.
