Provider Relations and Marketing Specialist

Position Summary
The Provider Relations and Marketing Specialist plays a key role in connecting families, providers, and the community to the organization’s pediatric home health and outpatient therapy services. This position is responsible for cultivating strong relationships with physicians, hospitals, schools, and referral sources while also leading community marketing initiatives and events that highlight the organization’s commitment to empowering children, adults, and families through compassionate, comprehensive care.

Salary: Starting annual salary of $50,000, negotiable based on experience

Full time and in-office

Benefits:

• 403(b)
• 403 (b) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Flex Spending account
• Health Saving account
• Life Insurance
• Critical Illness, Short-term and long-term disability and accident insurances

Performance Expectations for All Employees:

• Consistently demonstrates the agency’s mission to provide quality services for all patients to allow them to remain in their homes and live with independence and dignity for as long as possible.
• Protects confidential information and understands responsibilities regarding the Health Insurance Portability and Accountability Act (HIPAA) and protected health information (PHI).
• Complies with safety instructions, observes safe work practices, and provides input on safety issues and promotes a safe work environment.
• Meets the agency’s expectations for exemplary customer service.
• Pursues learning opportunities to enhance personal and professional capabilities.
• Adheres to all agency policies and procedures.
• Complies with all local, state, and federal laws and regulations.
• Attends required meetings.
• Performs other job-related duties as assigned or required.

Key Responsibilities

Provider Relations

• Build and maintain collaborative relationships with pediatricians, specialists, hospitals, clinics, and school systems to promote referral partnerships.
• Act as the primary liaison between the organization and healthcare providers, ensuring seamless communication and timely support for referrals.
• Conduct regular provider visits to educate staff on available therapy and nursing services, gather feedback, and strengthen partnerships.
• Monitor and report referral trends, providing leadership with insights to guide growth strategies.
• Support physicians, nurses, and case managers in navigating referral processes to ensure timely access to care for children and families.

Community Marketing & Events

• Represent the organization at community events, health fairs, school functions, and family-centered activities to increase visibility.
• Plan and execute signature events (e.g., holiday celebrations, educational workshops, family resource fairs) to engage the community and highlight organizational programs.
• Partner with schools, nonprofits, pediatric practices, and community agencies to expand outreach and build collaborative initiatives.
• Serve as a visible ambassador for the organization—building goodwill, trust, and recognition among families and community leaders.
• Coordinate sponsorship opportunities and collaborative marketing efforts with local partners to enhance community presence.

Marketing & Outreach

• Work with leadership to design targeted marketing campaigns that emphasize pediatric expertise, therapy services, and family support programs.
• Develop referral packets, brochures, and digital content for both healthcare providers and families seeking services.
• Utilize social media, newsletters, and digital platforms to highlight success stories, events, and community initiatives.
• Monitor community trends and competitor activity to refine outreach strategies.

Collaboration & Reporting

• Partner with admissions, clinical leadership, and compliance teams to ensure marketing and provider engagement align with quality care standards.
• Maintain accurate records of provider contacts, outreach activities, and event participation.
• Provide leadership with regular reports on referral activity, event outcomes, and community engagement efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Education, or related field (preferred).
• 2+ years of experience in pediatric healthcare, home health, therapy services, or community outreach.
• Proven experience in event planning, public relations, or community engagement.
• Excellent interpersonal and communication skills, with the ability to connect with providers, parents, and community stakeholders.
• Knowledge of pediatric healthcare systems, referral networks, and family-centered care models.
• Ability to travel locally, manage multiple priorities, and work occasional evenings or weekends for events.
• Proficiency with Microsoft Office, CRM systems, and social media/digital marketing platforms.

Core Competencies

• Relationship Building with Providers & Families
• Community Engagement & Event Planning
• Pediatric & Family-Centered Communication
• Strategic Marketing & Outreach
• Adaptability & Problem-Solving
• Data Tracking & Reporting

Work Environment

• Regular travel to provider offices, hospitals, schools, and community events is required.
• Evening or weekend participation may be needed for family- and community-centered events.