Director of Marketing and Communications

BASIC FUNCTION

The Director of Marketing & Communications serves as HealthPoint’s strategic lead for brand, reputation, and outreach. The role plans, executes, and measures integrated marketing and communications—including patient education, campaigns, content, and all digital channels—to increase awareness and utilization of services. The director acts as the primary media and community liaison; ensures clear, consistent, and culturally/linguistically appropriate messaging; safeguards the organization’s visual identity and online reputation; and supports advocacy and partnerships that advance HealthPoint’s FQHC mission at the local, regional, and state levels. The position also collaborates with HR to strengthen employee engagement and uses analytics to report results and drive continuous improvement, modeling HealthPoint’s values of Excellence, Empathy, and Enjoyment in all public-facing work.

PRIMARY RESPONSIBILITIES AND DUTIES

1) Develop and implement communication strategies:

a. Creates and executes a comprehensive communications plan to promote the health center's services, programs, and initiatives.

b. Coordinates the development and dissemination of key messages to internal and external stakeholders.

c. Manages Patient outreach and education content creation.

2) Manage marketing initiatives:

a. Oversees the development and execution of marketing campaigns to increase awareness and engagement with the health center.

b. Produces marketing materials such as brochures, flyers, advertisements, and digital content.

3) Maintains brand consistency:

a. Ensures all communication materials adhere to the health center's brand guidelines and visual identity including all printed and digital media.

b. Monitors and maintains the health center's online presence, including the website, social media platforms, and reputation platforms, and related digital channels to ensure consistent messaging, professional representation, and alignment with HealthPoint’s values.

4) Internal and external communication:

a. Serves as the primary point of contact for media inquiries, press releases, and media relations.

b. Develops and maintains relationships with key stakeholders, including healthcare professionals, community organizations, and local media outlets. Does this in an assessable manner for the population we serve.

c. Oversees monthly newsletter, Advocacy, recognition dates, and contests.

5) Public relations, advocacy, and community engagement:

a. Identifies opportunities for community engagement, partnerships, and advocacy to enhance the health center's visibility and reputation.

b. Represents HealthPoint in public-facing settings, advocating for the mission, values, and priorities of the organization at local, regional, and state levels.

c. Organizes and coordinates events and educational programs to promote health center services and engage the community.

6) Analyzes and reports on communication efforts:

a. Monitors and evaluates the effectiveness of communication and marketing campaigns through metrics and analytics.

b. Prepares regular reports on key performance indicators, including website traffic, social media engagement, and media coverage.

7) Stays updated on industry trends:

a. Keeps abreast of emerging communication, marketing, and advocacy trends in the healthcare industry.

b. Participates in professional development activities, attends conferences, and engages with relevant industry associations.

8) Coordinates Employee engagement activities

a. Facilitates quarterly Orange Frog training sessions and monthly Ambassador meetings

b. Plans annual party and monthly retention activities for employees

c. Regularly meets with Human Resources to enhance Employee Engagement.

9) Performs other duties as assigned –

a. Effectively carries out tasks and responsibilities beyond core job duties and primary role. The additional duties may vary from time to time and encompass a wide range of activities that contribute to the overall success of the organization (floating, schedule variations, assisting co-workers, patients, visitors, customers, leaders, and other stakeholders in support of the organization.)

ADDITIONAL EXPECTATIONS

• This position is public-facing and serves as a visible representative of HealthPoint in the community. As such, the employee’s personal conduct, communication style, and professional interactions are expected to align with and model HealthPoint’s values of Excellence, Empathy, and Enjoyment.
• The employee is expected to actively engage in advocacy efforts that support HealthPoint’s mission as an FQHC, helping to advance health equity, improve access to care, and strengthen community partnerships.
• Social Media Conduct: Because this role manages HealthPoint’s external image and is closely associated with the organization in the public eye, employees are expected to:
• Use professional judgment and discretion in all personal and professional social media activities.
• Avoid posting or sharing content on personal accounts that could reasonably be viewed as inconsistent with HealthPoint’s values, harmful to the organization’s reputation, or alienating to the communities we serve.
• Clearly distinguish personal opinions from official HealthPoint communications, and never use HealthPoint branding, logos, or images without prior approval.
• Adhere to all HealthPoint policies regarding digital communications and online conduct.

LEADERSHIP RESPONSIBILITIES

1. Provides management to Department staff. 
   1. Contributes to development of the budget; maintains and monitors the Department budget. 
   2. Determines the most effective method for assigning responsibilities and duties to Department employees. (creates schedules to ensure projects are completed on time and within budget) 
   3. Maintains job descriptions, procedures and other documentation related to the organization of the Department/Clinic/Division. 
   4. Assigns duties and responsibilities, and ensures employees receive instruction/training needed to complete their job responsibilities. 
   5. Ensures that employees are aware of and adhere to all company policies and procedures and conveys all senior management communications and directives.
   6. Conduct regular meetings with team members to discuss progress, address concerns and provide updates on company policies and procedures.
   7. Maintains open communication with leadership to provide updates on team/individual performance and address any concerns. 
   8. Reviews Department work for thoroughness and accuracy. Provides specific instructions to employees on completion of tasks/responsibilities. 
   1. Prepares and conducts performance appraisals for immediate staff: 
   10. Conducts hiring, disciplinary, and termination procedures: 
   11. Provides excellent customer service and resolves concerns/complaints/issues in a timely professional manner.
   50. Effectively prioritizes tasks and projects based on business needs and resources. 
   1000. Ensures alignment of initiatives with organizational priorities and objectives.
   14. Manages competing demands and adapts to changing priorities.

MISSION, VISION, AND VALUES 

1. Empathy - Demonstrates empathy and respect for diversity in the workplace by treating all patients, guests, and colleagues with politeness and inclusivity.  Open to learning from different perspectives and experiences.
2. Excellence - Maintains ethical and safety standards and shows integrity in work-related activities. Aims for excellence in job performance.
3. Enjoyment - Shows gratitude, appreciation, a commitment to learning, and professionalism by seeking feedback, accepting constructive criticism, and being open to growth and improvement in their job role.
4. Commitment to Patient/Customer Service - Exhibits good patient/customer service skills and professionalism during patient, customer, colleague interactions.  Uses effective communication skills, listens to patients/customers, and responds to inquiries and concerns in a timely manner.  Handles challenging situations professionally, ensuring timely resolution of problems to create positive patient/customer experiences.

CULTURE 

1. Gratitude - Maintains a positive attitude and acknowledges the value of contentment and well-being in oneself and others.
2. Collaborative Team - Shows adaptability, enthusiasm, and a readiness to work with others in an inter-professional team for organizational purposes. Identifies and encourages opportunities for the professional growth of team members.
3. Quality Improvement - Works together with the team to promote ongoing improvement efforts aimed at enhancing quality standards, processes, and results.
4. Accountability - Follows regulatory guidelines and HealthPoint policies and procedures consistently. Take responsibility for mistakes and errors when they occur.

QUALIFICATIONS:

GENERAL PROFESSIONAL DEVELOPMENT

This position requires a high level of professionalism, strong communication and interpersonal skills, and the ability to handle sensitive and confidential information with discretion.

1. Organizational Skills - Displays more advanced organizational skills, in order to organize projects or the work of others.
2. Problem Solving Skills - Devises effective solutions to situations encountered based on the general goals and objectives of the HR function.
3. Communication Skills - Able to effectively communicate opinions drawn from conclusions using inference and logic.
4. Critical Thinking Skills – Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
5. Problem Resolution - Resolves conflicts that may arise because of disagreements between employees, between employees and customers/clients, or with the public, other legal entities or governmental authorities.
6. Math Development - must be able to solve mathematical problems and understand statistics.  

PROFESSIONAL/TECHNICAL KNOWLEDGE, SKILLS & ABILITIES

1. Possesses advanced general skills, including written and verbal communications skills, computational and computer skills, and mathematical knowledge frequently acquired through completion of a general Bachelor’s Degree program or Associate’s degree with acquired business experience.
2. Possesses the equivalent of formal training in Marketing & Communications, usually in the form of a major in Business or Social Science as part of a Bachelor’s Degree program.

• Values Alignment: Demonstrates commitment to HealthPoint’s core values of Excellence, Empathy, and Enjoyment in all professional interactions, communications, and behaviors.
• Professional Judgment & Discretion: Exercises sound judgment in handling sensitive information and public-facing communications, including responsible use of personal and professional social media.
• Advocacy Skills: Ability to represent and advocate for HealthPoint’s mission and priorities with community partners, policymakers, and the public in a clear and compelling way.
• Communication Skills: Exceptional written, verbal, and interpersonal communication skills, with the ability to adapt messaging to diverse audiences in a culturally competent and accessible manner.
• Marketing & Brand Management: Strong knowledge of healthcare marketing, digital engagement, and brand consistency practices.
• Community Engagement: Experience building and sustaining positive relationships with media, community organizations, and stakeholders.
• Analytical Ability: Proficiency in tracking, analyzing, and reporting communication metrics to inform strategy and demonstrate impact.
• Collaboration & Teamwork: Ability to work effectively with leadership, staff, and external partners to advance organizational goals.
• Creativity & Innovation: Ability to develop fresh approaches to communications, marketing, and engagement initiatives that align with HealthPoint’s mission and values.
• Technology Proficiency: Skilled in using digital marketing tools, content management systems, and social media platforms to manage outreach and engagement (Canva, Adobe Creative Suite, etc.)

LICENSES & CERTIFICATIONS  

1. Required: Valid state Driver’s License 

2. Preferred: Automobile insurance with reliable transportation 

Physical Demands:

Physical Requirements:

1. Have constant need (66% - 100% of time) for sitting.
2. Have constant need (66% - 100% of time) for typing or writing.
3. Have constant need (66% - 100% of time) for finger dexterity.  
4. Have occasional need (1% - 33% of time) for driving or operating equipment.
5. Have occasional need (1% - 33% of time) for grasping or gripping.
6. Have occasional need (33% - 66% of time) for eye/hand/foot coordination. 
7. Have occasional need (1% - 33% of time) for standing.
8. Have occasional need (1% - 33% of time) for walking.
9. Have occasional need (1% - 33% of time) for reaching above shoulders.
10. Have occasional need (l% - 33% of time) for bending, stooping, or squatting
11. Have rare need (less than 1% of time) for pushing or pulling.
12. Have rare need (less than 1% of time) for climbing ladders.

Lifting/Carrying:

1. Have occasional need to lift/carry 10-25 pounds.

Vision Requirements:

1. Have constant need (66% - 100% of time) to be able to see detail.
2. Have constant need (66% - 100% of time) to be able to see beyond arm’s length.  

Hearing Requirements:

1. Have constant need (66% - 100% of time) to be able to hear other personnel in order to communicate effectively

Speaking Requirements:

1. Have constant need (66% - 100% of time) to be able to speak with other personnel in order to communicate effectively

Environment – Working Conditions:

1. Have constant need (66% - 100% of time) to work indoors.
2. Have rare need (less than 1% of time) to work outdoors.
3. Have rare need (less than 1% of time) to work in confined space.
4. Have rare need (less than 1% of time) for exposure to fumes, chemicals, solvents, etc.
5. Have rare need (less than 1% of time) for exposure to extreme temperatures.