Executive Director of Foundation, Marketing and Communications

BASIC FUNCTION

The Executive Director of Foundation, Marketing, and Communications serves as a member of HealthPoint’s leadership team, responsible for advancing the organization’s philanthropic, marketing, and communications strategy to strengthen HealthPoint’s mission and visibility across the Brazos Valley and beyond. This position provides strategic direction, leadership, and oversight of the HealthPoint Foundation, marketing and communications initiatives, and community engagement efforts. The Executive Director drives fundraising, donor relations, brand integrity, and internal/external communications while cultivating a culture of philanthropy, engagement, and excellence. The role reports jointly to the CEO (for Foundation strategy and fundraising) and the CHRO (for communications, marketing, and employee engagement).

PRIMARY RESPONSIBILITIES AND DUTIES

e. Develop measurable goals, KPIs, and benchmarks for fundraising, marketing, and engagement initiatives.

6. Performs other duties as assigned –
   1. Effectively carries out tasks and responsibilities beyond core job duties and primary role. The additional duties may vary from time to time and encompass a wide range of activities that contribute to the overall success of the organization (floating, schedule variations, assisting co-workers, patients, visitors, customers, leaders, and other stakeholders in support of the organization.)

ADDITIONAL EXPECTATIONS

• This position is public-facing and serves as a visible representative of HealthPoint in the community. As such, the employee’s personal conduct, communication style, and professional interactions are expected to align with and model HealthPoint’s values of Excellence, Empathy, and Enjoyment.
• The employee is expected to actively engage in advocacy efforts that support HealthPoint’s mission as an FQHC, helping to advance health equity, improve access to care, and strengthen community partnerships.
• Social Media Conduct: Because this role manages HealthPoint’s external image and is closely associated with the organization in the public eye, employees are expected to:
  • Use professional judgment and discretion in all personal and professional social media activity.
  • Avoid posting or sharing content on personal accounts that could reasonably be viewed as inconsistent with HealthPoint’s values, harmful to the organization’s reputation, or alienating to the communities we serve.
  • Clearly distinguish personal opinions from official HealthPoint communications, and never use HealthPoint branding, logos, or images without prior approval.
  • Adhere to all HealthPoint policies regarding digital communications and online conduct.

Leadership Responsibilities

1. Provides management to Department staff. 
   1. Contributes to development of the budget; maintains and monitors the Department budget. 
   2. Determines the most effective method for assigning responsibilities and duties to Department employees. (creates schedules to ensure projects are completed on time and within budget) 
   3. Maintains job descriptions, procedures and other documentation related to the organization of the Department/Clinic/Division. 
   4. Assigns duties and responsibilities, and ensures employees receive instruction/training needed to complete their job responsibilities. 
   5. Ensures that employees are aware of and adhere to all company policies and procedures and conveys all senior management communications and directives.
   6. Conducts regular meetings with team members to discuss progress, address concerns and provide updates on company policies and procedures.
   7. Maintains open communication with leadership to provide updates on team/individual performance and address any concerns. 
   8. Reviews Department work for thoroughness and accuracy. Provides specific instructions to employees on completion of tasks/responsibilities. 
   1. Prepares and conducts performance appraisals for immediate staff: 
   10. Conducts hiring, disciplinary, and termination procedures: 
   11. Provides excellent customer service and resolves concerns/complaints/issues in a timely professional manner.
   50. Effectively prioritizes tasks and projects based on business needs and resources. 
   1000. Ensures alignment of initiatives with organizational priorities and objectives.
   14. Manages competing demands and adapts to changing priorities.

QUALIFICATIONS:

GENERAL PROFESSIONAL DEVELOPMENT

This position requires a high level of professionalism, strong communication and interpersonal skills, and the ability to handle sensitive and confidential information with discretion.

1. Organizational Skills - Displays more advanced organizational skills, in order to organize projects or the work of others.
2. Problem Solving Skills - Devises effective solutions to situations encountered based on the general goals and objectives of the HR function.
3. Communication Skills - Able to effectively communicate opinions drawn from conclusions using inference and logic.
4. Critical Thinking Skills – Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
5. Problem Resolution - Resolves conflicts that may arise because of disagreements between employees, between employees and customers/clients, or with the public, other legal entities or governmental authorities.
6. Math Development - must be able to solve mathematical problems and understand statistics.  

PROFESSIONAL/TECHNICAL KNOWLEDGE, SKILLS & ABILITIES

1. Possesses advanced general skills, including written and verbal communications skills, computational and computer skills, and mathematical knowledge frequently acquired through completion of a Bachelor’s Degree program in nonprofit management, marketing, communications, public administration or related field required; Master’s preferred.
2. Minimum of 7 years of progressive leadership in fundraising, marketing, or communications in nonprofit, preferably healthcare.

• Values Alignment: Demonstrates commitment to HealthPoint’s core values of Excellence, Empathy, and Enjoyment in all professional interactions, communications, and behaviors.
• Professional Judgment & Discretion: Exercises sound judgment in handling sensitive information and public-facing communications, including responsible use of personal and professional social media.
• Advocacy Skills: Ability to represent and advocate for HealthPoint’s mission and priorities with community partners, policymakers, and the public in a clear and compelling way.
• Communication Skills: Exceptional written, verbal, and interpersonal communication skills, with the ability to adapt messaging to diverse audiences in a culturally competent and accessible manner.
• Marketing & Brand Management: Strong knowledge of healthcare marketing, digital engagement, and brand consistency practices.
• Community Engagement: Experience building and sustaining positive relationships with media, community organizations, and stakeholders.
• Analytical Ability: Proficiency in tracking, analyzing, and reporting communication metrics to inform strategy and demonstrate impact.
• Collaboration & Teamwork: Ability to work effectively with leadership, staff, and external partners to advance organizational goals.
• Creativity & Innovation: Ability to develop fresh approaches to communications, marketing, and engagement initiatives that align with HealthPoint’s mission and values.
• Technology Proficiency: Skilled in using digital marketing tools, content management systems, and social media platforms to manage outreach and engagement (Canva, Adobe Creative Suite, etc.)

LICENSES & CERTIFICATIONS  

1. Required:  Valid Texas Driver’s License 

2. Preferred:  Automobile insurance with reliable transportation