At Health-Ade, we create feel-good, bubbly beverages that not only taste great but also offer gut health benefits, inspiring you to follow your gut and show the world what you're made of. Founded in 2012 selling from a booth at the Brentwood Farmers Market, we’ve rapidly grown into a leading national brand, selling our kombucha and newly launched SunSip soda in 50,000+ stores across various channels. Self-manufacturing from our state-of-the-art facility in Torrance, California, we are proud to contribute to the category’s most significant sales and growth. We believe in a positive work environment and promote a culture of wellness so that we can all show up as our most authentic selves. Our ultimate mission? To be the champion of the healthiest and happiest you! 

If you're passionate, motivated, career driven, and have an entrepreneurial spirit, look no more. If you’re resourceful, innovative, forward thinking and professionally committed, we want to speak with you! 

Health-Ade is hiring a Brand Director, who is responsible for leading the innovation process, identifying data-driven new product opportunities, positioning for successful launches, and shepherding the long-term strategy of the brand, while working collaboratively with cross-functional partners. 

This leader will be a part of an innovative, consumer-obsessed team, leveraging data, insights, and proven marketing strategies to amplify our epic brand.  

Success will be measured by the ability to successfully develop and launch new products, drive brand expansion, and hit our growth and revenue targets.  

Key Responsibilities 

• Lead brand and innovation strategy by translating consumer, category, and market insights into data-driven plans that drive growth and strengthen brand equity. Confidently present recommendations to senior leadership. 

• Own the full innovation process — from concept through launch — including positioning, pricing and pack strategy, P&L management, packaging design, and go-to-market execution. Identify and commercialize new product and renovation opportunities that align with business goals. 

• Manage cross-functional projects with excellence, coordinating marketing, R&D, supply chain, and sales teams to deliver projects on time and with measurable impact. 

• Turn insights into action by leveraging syndicated data (SPINS/IRI/Nielsen), consumer research, and performance analytics to guide strategy, build business cases, and optimize results. 

• Collaborate with sales and channel partners to develop sell-in materials, channel strategies, and custom programs that expand distribution and accelerate retail performance. 

• Build a robust innovation pipeline, mapping near- and long-term growth opportunities and securing leadership alignment through clear communication and strong business rationale. 

• Support broader brand initiatives as needed — bringing curiosity, collaboration, and strategic thinking to every project. 

 
REQUIRED SKILLS AND ABILITIES: 

YOU MIGHT BE A GOOD FIT IF… 

• You’re a senior manager or director with experience gained at both large & entrepreneurial companies  

• You’re highly skilled at being agile and can pivot priorities, strategies, and initiatives, on a dime 

• You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment. 

• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team. 

• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results. 

• You are collaborative with a “can do attitude” 

• You approach business issues with curiosity and enthusiasm 

• Relationship builder with the flexibility and finesse to “manage by influence” 

• A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently 

• Sincere commitment to work collaboratively with constituent groups, including staff, C-Suite, and other stakeholders 

MINIMUM QUALIFICATIONS: 

• Bachelor’s degree required; MBA preferred 

• Minimum of 10+ years of brand management experience in food CPG 

• Direct experience in food/beverage categories is strongly preferred 

• A deep understanding of how to read, interpret and build models from syndicated data such as SPINS, IRI or Nielsen 

• Strong project management skills and attention to detail 

• Excellent interpersonal communication and team working skills 

• Experience leading and launching new innovation 

• Experience working with agencies to develop marketing plans 

• Previous experience leading and working on cross-functional teams 

• Comfortable working in a fast-paced, fast-changing environment 

• Proven, reliable work history 

Health-Ade's mission is to help everyone live their happiest and healthiest life. We authentically celebrate and value diversity, equality, inclusion, and belongingness. As a whole-heartedly committed equal opportunity employer, we remain true to our mission by ensuring that differences are embraced and celebrated. 

COMPENSATION: At Health-Ade, we know our strongest assets are our people, and we recognize our total compensation package is a huge factor in how you are recognized for the impact you have on the company reaching its goals. For this role, the estimated salary rate is between $160,000-$170,000 per year. The actual base salary will vary based on various factors, such as market location, level of experience, and job-related knowledge, skills, and experience. This role will remain posted until filled. 

BENEFITS: As a full-time employee, Health-Ade offers a wide-range of benefits which include, but are not limited to 

• Bonus Eligible 

• Paid Time Off 

• Medical, Dental, and Vision Benefits  

• 401(k) with 100% Vested Employer Match 

• Paid Parental Leave  

• Life/AD&D Insurance 

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. 

Formerly known as Wm. Bolthouse Farms, Inc., Generous Brands was born out of the independence from its carrot operations and is now poised to be the “World’s Largest Beverage Start-up.” Currently, we have 1000 employees located across the country at our hubs/facilities in Chicago IL, Bakersfield, Torrance, and Rancho Cucamonga CA.