About the Role
We are seeking a Product Marketing Manager to drive the success of CellarioOS and DIY Automation solutions in the life sciences automation space. This role is responsible for defining personas, crafting go-to-market strategies, enabling sales teams, leading content and thought leadership efforts, conducting market analysis, and shaping pricing strategies. You will work cross-functionally with product management, sales, and marketing teams to drive adoption and revenue growth.
Location: Beverly, MA Office / Hybrid
Key Responsibilities
Product Marketing
- Conduct market and competitive analysis to identify trends, opportunities, and differentiation strategies.
- Define customer personas and craft compelling product positioning and messaging tailored to automation engineers and scientists.
- Develop and execute go-to-market strategies for new product launches and enhancements.
- Create and maintain sales enablement materials, including presentations, datasheets, battle cards, and training resources.
- Drive content strategy and thought leadership, including white papers, case studies, blog posts, and conference presentations.
Strategic Business Development & Customer Engagement
- Engage with customers to influence and drive demand for orchestration solutions as part of digital transformation roadmaps.
- Gather and analyze voice of customer (VOC) insights to refine messaging, improve products, and inform strategic decisions.
- Deliver customer presentations and proposals in collaboration with the sales team.
- Lead proof-of-concept (POC) initiatives with key strategic customers to demonstrate product value and drive adoption.
