DIGITAL MARKETING ANALYST

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.

Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard’s award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.

https://www.springboardhospitality.com/

Primary Mission:

The Digital Marketing Analyst will own the narrative behind performance data—transforming complex metrics into compelling, actionable insights that inform decision-making across our marketing ecosystem. This role requires a deep understanding of digital measurement tools, especially Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio. The analyst will play a lead role in quarterly reporting, campaign innovation tracking, and driving cross-functional alignment with marketing, revenue, and eCommerce teams.

SCOPE OF WORK + TEAM 

• Reports to Director of Digital Marketing

Key Responsibilities:

• Quarterly Reporting:

Maintain and evolve the quarterly performance report for Springboard’s hotel portfolio, incorporating GA4 data, channel-specific metrics, and strategic insights in collaboration with senior leadership.

• Campaign & Innovation Tracker:

Maintain and evolve a cross-functional innovation tracker that captures the performance of key marketing initiatives across disciplines including paid media, email, SEO, and content.

• GA4 Expertise:

 Own and optimize event tracking across sites using Google Tag Manager. Ensure accurate configuration of custom events, conversions, and eCommerce tracking.

• Attribution Analysis:

Analyze marketing performance using various attribution models (e.g., data-driven, linear, last-click). Provide strategic recommendations based on understanding of user behavior and funnel efficiency.

• Looker Studio Dashboards:

Build and refine Looker Studio dashboards to surface real-time insights for stakeholders across marketing, revenue, and ownership groups.

• Storytelling with Data:

Translate performance data into meaningful stories. Present findings to internal stakeholders with clarity and strategic context—answering not just “what happened,” but “why it matters.”

• Data Governance & Best Practices:

Ensure consistency in data definitions, campaign tagging, and UTM usage. Act as a steward of marketing data integrity across all platforms.

• Duties as Assigned:

Perform additional tasks, projects, or responsibilities as requested by leadership to support the digital marketing team and broader organizational objectives. This may include cross-functional initiatives, emerging platform analysis, or other duties aligned with the evolving needs of the business.

Experience:

• 3+ years in digital marketing analytics or similar role, preferably in hospitality, travel, or eCommerce
• Proficient in Google Analytics 4 and Google Tag Manager, with demonstrated experience implementing custom events and conversions
• Skilled in Looker Studio (formerly Data Studio), with a strong portfolio of dashboards and visualizations
• Understanding of marketing attribution models and their strategic implications
• Strong communicator with the ability to tell stories with data and influence decisions
• Familiarity with cross-channel marketing (search, social, email, web) and KPIs across the customer journey
• Bonus: Experience with hotel booking engines and hospitality-specific analytics tools (e.g., SynXis, Revinate)
• Bonus: Agency-side experience, as our team functions like an internal agency supporting multiple stakeholders and brands.

Education:

Bachelor’s degree in Marketing, Business, Communications, Statistics, or relevant work experience in digital marketing or marketing analytics.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

• Full Time Benefits
• Competitive Base Salary
• Vacation
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Employee Rates at all of Springboard Hospitality’s 35+ Hotels
• Monthly Cell Phone Stipend

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer.  Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws.  Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.