The Area Marketing Manager will report to the general manager of the hotels that fall under their purview and work closely with the home office and regional marketing team. In partnership with marketing, public relations, and operations executives at the hotels and home office the Area Marketing Manager will play a critical role in the development of the hotel’s overall brand/marketing plan and to achieve the revenue goals and drive awareness of each of the assigned hotels, restaurants, and bars.
This position will lead the efforts in the implementation of a comprehensive marketing strategy. The Area Marketing Manager will manage all brand marketing campaigns, initiatives, and programs, ensuring they are delivered on time, within budget, and set clear KPIs to ensure success.
Job Description:
In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:
- Social media – manage all hotel and restaurant social media accounts or social media agency.
- Manage and monitor social media tool analytics, content calendars, and provide strategic guidance for hotels’ social presence while aligning them with web content and brand message.
- Track engagement across various platforms and making data-driven decisions
- Own all brand marketing initiatives for the assigned hotels, restaurants and bars including social media, and digital marketing to grow brand awareness and revenue goals.
- Photography – be present for “Instagrammable Moments”….. be present at various hotel and restaurant activations and photograph or video events to be used on websites or social media accounts;
- Work with hotel team to create promotions and offers for hotel, spa and outlets
- Develop a strategic annual marketing plan and own end to end strategy execution.
- Work with digital marketing strategist in home office to ensure proactive planning and strategy development to achieve monthly and yearly website and digital media KPIs including SEO, SEM, Display, & Social.
- Maintain accurate and current tracking systems. Analyze, report, and develop recommendations for optimizing strategies.
- Proactively explore insights, trends, observations, influences that have an impact on local and national market and target customers.
- Oversee CRM strategy and monthly email marketing communication for the hotels.
- Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases.
- Working with the home office and regional marketing team, ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed.
- Work in partnership with Revenue Management team to develop strategic marketing plan to support rooms KPIs and budgeted revenues.
- Develop various collateral and on-going communications to the sales database and customers.
- Identify local brand partnerships and work closely with the Home Office regional marketing team to ensure the correct and on brand activations and programming are set up to achieve the hotels revenue goals.
- Ensure the hotel is visible on all destination listings, niche websites that ate on brand and tourism organizations.
- Seak out local partnerships to enhance guest experience
- Social media influencers – responsible for the seeking out and vetting of applicable influencers to come to property for exposure.
- Ensure website content and copy are updated.
What qualities are we looking for?
- Passion, knowledge, and appreciation of hospitality, culinary, food and dining
- Strong sense of initiative, innovation, analysis, urgency.
- Able to work independently, professionally and be a good team player.
- Good interpersonal and communication skills.
- Be part of an organization that matters in the footprint of the future.
- Ability to understand the operational needs of the hotels, restaurants, and bars.
- Demonstrated strategic, creative, and critical thinking skills. Can facilitate strategic and creative brainstorming and help translate and map out ideas to actionable projects and processes.
- Willingness to travel as needed and work weekends as needed and have a flexible schedule
- Experience in Adobe Creative Suite and Canva
- Flexibility – hours WILL vary and evenings and weekends will be necessary
