Lead Copywriter- Onsite OKC

We are seeking a local candidate for this role! We would love to see you in our OKC office Tuesday-Thursday to experience our culture!

We are seeking a Lead Copywriter to join our SEO & Content team. This role will be responsible for driving performance-focused copy across the Bullion International Group portfolio, with an emphasis on ecommerce, advertising, and conversion-focused testing. The ideal candidate is a versatile marketer who can develop copy strategy, iterate quickly through A/B tests, and deliver clear, brand-aligned messaging that moves customers to action. 

About the Role 

The Lead Copywriter will set the copy approach for branded campaigns, product launches, and ongoing growth initiatives. They will be the first resource considered for copy needs across our brands and a key contributor to content products that may include collaborations with commodities analysts and market commentary. While this role is not responsible for producing market analysis, it requires the ability to read, understand, and lightly edit market commentary when needed. 

Success in this role requires strong performance writing skills, a test-and-learn mindset, and the ability to translate product value into concise, persuasive copy. This individual must be comfortable working in a professional environment where respect for deadlines, quality, and attention to detail are defining features of success. The Lead Copywriter will mentor and edit the work of a junior copywriter (no direct reports) and will partner with marketing, UX, merchandising, and business stakeholders to align copy with brand standards and business goals. 

Key Responsibilities 

Overview 

• Develop and own copy strategy for branded marketing campaigns, product launches, promotions, and always-on growth initiatives across the portfolio. 

• Write and edit persuasive, conversion-focused copy for the website, associated digital properties, and print media. 

• Partner with cross-functional teams to design hypotheses, create test variants, and interpret results for A/B and multivariate testing; apply learnings to improve conversion and engagement. 

• Serve as the first-call resource for high-impact products and services (e.g., loyalty programs, payments/credit offerings), crafting messaging frameworks and clear value propositions. 

• Contribute to content products that may include collaborations with commodities analysts and market commentary; review for clarity, brand fit, and light edits as needed. 

• Define and uphold voice, tone, and messaging guidelines; review and refine copy to ensure consistency and brand alignment across all brands. 

• Mentor and provide editorial guidance to a junior copywriter to elevate quality, speed, and impact. 

• Collaborate with SEO specialists to ensure content is discoverable and aligned with search intent without sacrificing clarity or conversion. 

• Work within our CMS to upload and format content for publication. 

• Manage multiple projects and deadlines while maintaining a high bar for accuracy and effectiveness. 

• Other duties as assigned. 

About Bullion International Group 

Bullion International Group is a global leader in precious metals, bringing together industry-leading brands, advanced technology, and decades of expertise. As the parent company of APMEX, OneGold, MTB, GOLD AVENUE, and more, we provide integrated solutions across minting, vaulting, wholesale, and retail markets.  We make precious metals more accessible to a wider range of investors and collectors, securing financial prosperity with durable assets that protect against the uncertainties of tomorrow’s economy. 

Education:

High School diploma required

Qualifications:

Portfolio/link to portfolio required and can be emailed to: Jessica.hutton@apmex.com (Applications without a portfolio will not be reviewed)

• 4+ years of professional copywriting experience with a focus on ecommerce, advertising, or performance marketing required. 

• Portfolio demonstrating persuasive copy that drives measurable outcomes (e.g., higher CTR, CVR, or engagement) required.

• Experience planning and iterating A/B tests, with the ability to form hypotheses and interpret results to guide copy decisions. 

• Ability to translate complex product features and value propositions into simple, customer-focused messaging. 

• Comfortable reading and lightly editing market commentary; experience in finance or precious metals is a plus. 

• Familiarity with SEO principles and conversion best practices. 

• Basic proficiency with CMS platforms (WordPress preferred) and ability to learn proprietary systems. 

• Comfortable working with Excel and within structured production workflows. 

• Experience using Atlassian tools (JIRA, Confluence) and Microsoft Office Suite is a plus. 

• Meticulous attention to detail, excellent grammar, and a track record of delivering on deadlines in a fast-paced environment. 

• A proactive, test-and-learn mindset with strong collaboration skills and the ability to give and receive editorial feedback. A proactive and adaptable mindset—this role requires someone who thrives in a fast-paced, deadline-driven environment. 

Why Join Bullion International Group? 

• Be a part of a fast-growing eCommerce leader in the precious metals industry with a loyal and engaged customer base. 

• Work with an industry leader in precious metals, producing content that reaches a wide audience. 

• Work with a dynamic and data-driven team that values innovation, customer insights, and performance marketing. 

• Have the opportunity to flex outside your assigned role, providing opportunities for personal or career growth.  

• Hybrid work flexibility.  

Fantastic benefits provided by B.I.G.!

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday
• Paid Volunteer Opportunities
• Lunch and Learns
• Free Downtown Parking