ORGANIZATIONAL OVERVIEW

United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.

These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta.

DEPARTMENT OVERVIEW

At United Way of Greater Atlanta, we believe that awareness drives action—and action drives change. The Marketing and Communications team plays a critical role in advancing our mission by shaping how our community sees, understands, and engages with the work we do. Through powerful storytelling, strategic messaging, and data-driven marketing, we inspire individuals, partners, and organizations to invest in creating a stronger, more equitable Greater Atlanta. Our department leads efforts to increase brand awareness, acquire new supporters, and build meaningful connections that lead to long-term engagement. We leverage a full spectrum of channels—from digital advertising and social media to content creation, email, events, and earned media—to ensure our message resonates and motivates. We work across teams to create seamless donor and partner experiences, elevating the impact of every touchpoint.

JOB SUMMARY

United Way of Greater Atlanta’s Marketing department engages the community in the mission of improving child well-being for all kids across our region’s 13 counties. The B2B Content Writer role is key to this effort, working in close partnership across departments to distill impact data and develop content designed to communicate our impact with clarity and inspire audiences to act. The B2B Content Writer will collaborate with stakeholders and subject matter experts to create content that illustrates a range of social and economic issues with sensitivity, accuracy and aligning with organizational voice and goals. This role is responsible for producing content across multiple formats, including but not limited to: event scripting, executive communications, impact reports, website content, testimonials, talking points and more.

QUALIFICATIONS

• Degree in Communications-related major (e.g., English, Journalism, rhetorical studies)
• 2+ years of professional experience writing and developing content for web and print
• Exceptional verbal and written communications skills, with meticulous attention to detail
• Proficiency in AP Style
• Ability to craft concise, powerful narratives from complex data sets and stakeholder input

RESPONSIBILITIES

• Research and write internal and external communications, including but not limited to executive talking points, board communications, event scripts, B2B impact reports, internal email newsletter, web and email copy
• Write compelling communications pieces that address issues related to poverty, race, hunger, etc. with tact, emotion, sensitivity, and knowledge
• Partner with internal teams and subject matter experts to align content with organizational priorities
• Provide copyediting and proofreading support for internal partners
• Maintain content bank of published and approved content for use by other departments
• Assist with final proofing for print and digital marketing assets as needed

IDEAL CANDIDATE

A successful individual in this role will:

• Be able to write in the voice and tone of United Way of Greater Atlanta
• Be able to take complex data and stories and turn them into easily digestible content
• Utilize metrics to measure content effectiveness, identify trends and make data-driven decisions
• Prioritize multiple tasks and manage time effectively in a rapidly changing environment
• Embrace diversity and inclusion in storytelling, ensuring content reflects a range of experiences
• Have strong interpersonal skills and enthusiasm for collaborating across multiple teams
• Be a resourceful and creative problem solver
• Be a strong visual writer who can identify the best images and infographics for communications materials and relay those elements to team members