Director of Annual Fund

ORGANIZATIONAL OVERVIEW 

United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.  

These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta. 

DEPARTMENT OVERVIEW 

JOB SUMMARY 

The Director is responsible for the effective execution of a comprehensive strategy to solicit and steward members and prospects of the Annual Fund giving program. The Director will support the Senior Director, Strategic Donor Development to develop plans that will include stewardship communications, solicitations, and events. 

The Director is a key supportive member of the Office of Development; plans and executes individual engagement opportunities; will manage an annual giving and stewardship strategy on behalf of the Office of Development.   

QUALIFICATIONS 

• Education level required: Bachelor’s Degree. 

• 2-3 years of experience. 

• Excellent verbal and written communication skills and mature judgment. Ability to act with discretion in all matters. 

• Proficient computer skills in Microsoft Office applications, with an expert skill level in Word, Excel, PowerPoint; CRM experience a plus. 

• Meet key metrics tied to increasing the UWGA donor base, upgrading the average size of donation, and increasing donor retention. 

• Strong customer service and interpersonal skills. 

RESPONSIBILITIES  

• Drive Annual Fund fundraising growth to increase the number of retained and recaptured donors, and grow the average annual donation amount, supporting UWGA's revenue goals. 

• Monitor, analyze, and report Annual Fund fundraising data with Power BI. Identify donor trends, gaps, and opportunities to improve effectiveness. 

• Develop and test innovative solicitation strategies throughout the year. 

• Conduct A/B testing to drive for effective CTAs and improved donor engagement rates. 

• Partner with Marketing and Communications on ensuring the creation and delivery of omni-channel campaigns are consistent and align with strategic goals. 

• Lead strategy and manage project timelines for annual campaigns, such as Giving Tuesday and Give United Day. 

• Maintain Annual Fund communications calendar to be shared with Office of Development Team and Marketing & Communications Department. 

• Manage a limited portfolio of Cole Society members (donors giving between $1,000-$9,999). 

• Responsible for tracking engagement efforts, capturing data trends and follow up processes in the CRM.    

• Act as a liaison across teams in the Office of Development to execute a singular strategy to engage donors participating in events and other donor engagement opportunities. 

• Works collaboratively within department to identify program needs to achieve operational efficiencies. 

• Manage relationships with internal departments as needed to disseminate data and meet deadlines and goals. 

• Submit departmental invoices and check requests to ensure vendors, reimbursements, and invoices are paid promptly.  

• Write compelling and brand aligned donor stewardship and solicitation copy.  

• Able and willing to travel locally and work after hours as required to meet the needs of the job. 

IDEAL CANDIDATE 

A critical and strategic thinker with impeccable time management and organizational skills, as well as a professional and courteous demeanor and the ability to work collaboratively with colleagues.