CAMPAIGNS & PAID MEDIA MANAGER

ORGANIZATIONAL OVERVIEW

United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.

These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta.  

DEPARTMENT OVERVIEW

At United Way of Greater Atlanta, we believe that awareness drives action—and action drives change. The Marketing and Communications team plays a critical role in advancing our mission by shaping how our community sees, understands, and engages in the work we do. Through powerful storytelling, strategic messaging, and data-driven marketing, we inspire individuals, partners, and organizations to invest in creating a stronger, more equitable Greater Atlanta. Our department leads efforts to increase brand awareness, acquire new supporters, and build meaningful connections that lead to long-term engagement. We leverage a full spectrum of channels—from digital advertising and social media to content creation, email, events, and earned media—to ensure our message resonates and motivates. We work across teams to create seamless donor and partner experiences, elevating the impact of every touchpoint.

JOB SUMMARY

The Campaigns & Paid Media Manager successfully oversees and executes paid media investment and our campaign strategy to drive acquisition within our local market. This role manages the approved paid media strategy, ensuring optimal performance across channels with efficiency against benchmarks and alignment with business needs. The manager identifies and onboards new media vendors, streamlines internal processes, and communicates results and insights across the team and organization.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred)
• 3–5 years’ experience in Digital Media or Media Advertising; agency media buying/planning experience strongly preferred
• Moderate to expert proficiency in media buying and planning across channels
• Strong paid advertising platform knowledge, with high proficiency in paid search, paid social, content marketing, video, and programmatic platforms (Google Ads/SA360, DV360, GA4, Meta, Microsoft, TikTok)
• Proven ability to analyze media performance data, full-funnel KPIs, and attribution models
• Experience with Brand Lift, Search Lift, Conversion Lift, and Reach & Frequency studies is a plus
• Highly analytical and comfortable with campaign reporting, measurement, and optimization
• Demonstrated track record of managing digital campaigns hands-on, producing reports that showcase performance and insights for leadership
• Strong understanding of competitive landscape, trends, and best practices in digital media
• Experience managing budgets, pacing, and ROI optimization
• Ability to thrive under tight deadlines and proactively share recommendations and industry insights

RESPONSIBILITIES

• Monitor and optimize paid media advertising plans with actionable recommendations that support regional goals, ROI, and efficiency
• Lead strategy, execution, and implementation of campaigns end-to-end, with focus on continuous improvement
• Synthesize reporting data into forward-looking media planning insights
• Expert-level execution in SEM/PPC and programmatic display, with a proven record of conversion growth
• Partner with internal teams and external agency of record to align strategies, messaging, creative, and metrics
• Manage weekly, monthly, and quarterly performance reporting for leadership, ensuring insights translate into action
• Run campaign tests (A/B, multivariate, lift studies), analyze data, and apply insights for optimization
• Keep up to date on the latest digital media trends, platforms, and tools
• Develop clear, insightful performance outputs from omni-channel strategies and communicate findings to senior leadership and cross-functional partners
• Leverage analytics tools (GA4, Looker Studio, Tableau, Power BI) to measure, report, and recommend optimizations
• Manage budgets, pacing, and forecasts in alignment with strategic goals
• Other duties as assigned

IDEAL CANDIDATE

A successful individual in this role will be:

• Collaborate effectively with cross-functional teams and external partners
• Be a proactive problem-solver and result-driven decision-maker
• Adapt quickly to change and prioritize effectively in a fast-paced environment
• Be a strong communicator (verbal and written), able to distill complex data into clear insights
• Show curiosity and a continuous learning mindset to stay ahead of industry shifts
• Be a team player eager to learn, incorporate feedback, and help others succeed