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ORGANIZATIONAL OVERVIEW
United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.
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These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta.
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DEPARTMENT OVERVIEW
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The Major Gifts team plays a vital role in fostering meaningful philanthropic connections across our community. At United Way of Greater Atlanta, we are committed to sharing validated, data-driven insights that demonstrate the effectiveness and impact of our mission to improve child well-being. As ambassadors of this mission, our Major Gifts team leads with purpose—building trusted relationships with donors, aligning their passions with our work, and offering compelling reasons to invest in lasting change. While we are proud to be leaders in major and transformational giving, we recognize that successful fundraising is a shared responsibility. Every member of our organization contributes to creating the conditions that inspire generosity and ensure accountability to our donors. We are servant leaders who hold ourselves—and one another—to the highest standards, driven by a personal commitment to excellence and a deep dedication to the children and families we serve.
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