Digital Communications Specialist

Department: Marketing
Reports to: Vice President of Marketing and Sales
Supervises Others: No
DOL Status: Full-Time 
Exemption Status: Salaried; Exempt
 

General Summary:
Primary duties include management of email and texting program strategy and execution, data collection efforts, running and converting raw data into a usable format, and assigning tracking codes to create a link customized for each digital effort. This position will also serve as a backup marketing manager as needed.

Responsible for retrieving current and historic data from PMI’s systems and converting data into a usable format for the marketing managers to analyze. This position will strategize, conceptualize, execute, and follow up on customer retention campaigns through a variety of media including but not limited to email and database marketing.
 

Job Functions:

• Demonstrates and embodies the PMI Entertainment Group Culture and Customer Service values.
• Plan, design, and execute email/SMS campaigns for pre-sales, on-sales, promotions, contests, and bi-weekly newsletters. This includes all emails for Resch Center, TicketStar, Meyer Theatre, Green Bay Gamblers, pre-event communications and other TicketStar clients.
• Develop and execute automated emails to re-engage users with abandoned carts or prior event page visits, to drive ticket sales.
• Leverage ticketing and user data to segment audiences based on past event attendance and engagement.
• Keeps database robust by developing landing page forms for contests, event interest, and other data capture initiatives.
• Create QR codes for event posters, digital ads, and sales promotions to grow lists and measure engagement.
• Work with sales to ensure sponsorship contracts are met for email advertising.
• Gather ticket sales pre-event analysis for monthly event meetings; sales history comparisons number of days out, purchasing trends and more.
• Responsible for the execution and completion of special projects as assigned by the supervisor.
• Acts as the lead strategist as it relates to email and SMS program success.
• Posts result, monitor key indicators, identify trends, and adjust strategy as needed.
• Provides post campaign reporting to Marketing Managers for purposes of event closeouts.
• Analyzes programs to minimize the anonymous customers and increase engagement.
• Pulls and converts raw data from the ticket system into a usable form so Marketing Managers can use this information in decision making and plan development.

• Assign tracking codes to create a link customized for each digital effort. These codes allow us to track, measure and compare the effectiveness of the digital efforts for each campaign/event.
• Provides regular reporting as well as trend analysis to Marketing Managers.
• Performs all other duties as requested.
• Responsible for following, observing, and participating in all Company related safety programs, procedures, and training as well as reporting potentially unsafe conditions.
• Maintains a neat, clean appearance and courteous communication with business contacts and the public.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree in marketing or related field, experience in customer acquisition and retention in the ticketing industry.
• Minimum three years’ related experience in email campaigns and working knowledge of BIG data.
• Accuracy, precision, and skill in pulling raw ticketing sales data and compiling it into a usable format.
• Exceptional organizational skills and ability to effectively prioritize projects and meet deadlines.
• Ability to formulate new consumer marketing policies, procedures and functions that are proactive with the company growth.
• Ability to effectively multi-task, work within strict time constraints, and handle last minute changes calmly.
• Ability to work independently with little supervision.
• Strong interpersonal skills are needed to communicate effectively with various customers as well as company personnel.  Must possess strong written and verbal communication skills to give presentations to clients while possessing the ability to use diplomacy, tact, and discretion always.
• Knowledge of computer word processing software is required.

Other Expectations:

• Ability to give, receive and analyze information, formulate work plans, prepare written materials, and articulate goals and action plans. Requires public contact and excellent interpersonal skills. 
• Must have a good understanding of and ability to effectively communicate with people. Must be mentally adaptable and flexible in dealing with daily workload and a variety of people.
• Frequent mobility and/or sitting or standing required for extended periods of time. Requires eye-hand coordination and manual dexterity sufficient to operate a computer and standard office equipment. Requires hearing within normal range and eyesight correctable to 20/20 to read communications, reports, and computer terminals.
• Normal office environment with little exposure to excessive noise, dust, temperature, and the like.

PMI Entertainment Group is an Affirmative Action, Equal Opportunity Employer