SOCIAL MEDIA COORDINATOR

General Summary of Job Duties:

The Social Media Coordinator is responsible for planning, creating, and managing social media content across all platforms to support Silverton Casino’s marketing goals. This role builds brand awareness, drives engagement, and enhances the property’s online community presence. The Social Media Coordinator works closely with the Advertising and Marketing teams to ensure consistent messaging, high-quality visuals, and alignment with property-wide initiatives.

Principle Responsibilities and Duties:

• Strategy & Planning: Develop and implement social media strategies that align with overall business and marketing goals. Research target audiences and identify the most effective platforms to reach them.
• Content Creation: Create, curate, and edit engaging content—including copy, images, and videos—for all active social platforms. Ensure that posts align with brand voice and property events.
• Content Management: Maintain and update a social media content calendar. Schedule posts using approved management tools to ensure timely and consistent messaging.
• Community Engagement: Monitor social media channels daily. Respond promptly to comments, messages, and mentions while fostering a positive and interactive community experience.
• Reputation Management: Review and coordinate responses for guest reviews across social and online platforms. Collaborate with internal departments to address guest feedback and maintain a positive brand presence.
• Social Promotions: Create and manage social media promotions, including ticket giveaways, dining giveaways, and other engagement-based campaigns to drive awareness and participation.
• Performance Analysis: Track and analyze performance metrics to evaluate the success of campaigns. Prepare monthly reports highlighting engagement, reach, and ROI. Use data to recommend content and strategy improvements.
• Trend Monitoring: Stay up to date with social media trends, platform updates, and emerging technologies. Identify opportunities for innovation in content style, format, and engagement tactics.
• Cross-Department Collaboration: Work with the Marketing, Entertainment, and Food & Beverage teams to promote key events, offers, and campaigns across digital channels.
• Administrative & Brand Support: Assist with photo/video shoots, social media influencer coordination, and content approvals. Support special projects and marketing initiatives as assigned.
• Learn all applicable social media and marketing platforms utilized by the property.

General Job Responsibilities and Duties:

• Check for proper identification of a guest appearing to be under the age of 35 years old.
• Thorough knowledge of applicable Company and departmental policies and procedures as well as the willingness to learn and follow any policy or procedure that may be introduced in the future.
• Adhere to all appearance and uniform standards.
• Maintain an open line of communication with Managers.
• Maintain a positive and professional demeanor during all interactions with guest, fellow Team Members, and Vendors.
• Ability to accept performance feedback in a professional manner.
• Regular attendance to all scheduled shifts is considered an essential function of the job.
• Arriving on time for all scheduled shifts is considered an essential function of the job.
• Other duties as assigned.

To perform the job successfully, an individual should demonstrate the following Silverton Values:

• Character:         Always do the right thing and treat everyone with dignity and respect.

• Collaboration:    Celebrate Diverse ideas, thoughts and talents.   
• Care:                Be KIND to yourself and each other.
• Fun:                  Our guests are here to have FUN, so we should have FUN, too!
• Excellence:       Be Amazing!

Skills, Education & Other Requirements:

• Must be 21 years of age or older.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–2 years of experience managing social media for a brand or organization.
• Excellent written and verbal communication skills.
• Strong understanding of major social platforms (Facebook, Instagram, X, TikTok, YouTube, LinkedIn)

and scheduling tools (e.g., Sprout, Hootsuite, Meta Business Suite).

• Creative mindset with strong copywriting and visual storytelling skills.
• Experience with photo and video content creation, including basic editing and composition.
• Familiarity with graphic design and video editing software (e.g., Canva, Adobe Creative Suite, CapCut) preferred.
• Proficiency with analytics and reporting.
• Highly organized with the ability to multitask and meet deadlines.
• Ability to perform in a fast-paced environment and adapt quickly to changes