Director of Marketing

We are seeking an experienced and strategic Marketing Director to lead our marketing efforts across both B2B and B2C channels. The ideal candidate will have a strong background in the manufacturing and service industries, with a proven ability to develop and execute marketing strategies that drive brand awareness, lead generation, and customer engagement.

This is a critical leadership role that requires a blend of strategic thinking, creative problem-solving, data-driven decision-making, and team leadership.

Key Responsibilities:

• Develop and execute integrated marketing strategies to support business objectives across B2B and B2C segments.
• Oversee all marketing functions including branding, digital marketing, product marketing, content creation, PR, events, and lead generation.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing initiatives.
• Collaborate with Sales, Product, and Operations teams to ensure alignment on messaging, targeting, and go-to-market strategies.
• Manage the marketing budget and ensure efficient use of resources to maximize ROI.
• Lead and mentor the marketing team, setting clear goals, providing feedback, and fostering a high-performance culture.
• Ensure brand consistency across all channels and customer touchpoints.
• Monitor KPIs and marketing performance metrics; prepare regular reports for senior leadership.
• Drive trade show and event strategy, including planning, logistics, and lead capture.
• Manage agency/vendor relationships as needed to support campaigns and projects.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
• 8+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Demonstrated success in both B2B and B2C marketing within the manufacturing and/or service sectors.
• Strong understanding of marketing analytics, CRM systems, and digital marketing tools (e.g., SEO/SEM, social media, email marketing, CMS).
• Excellent communication and presentation skills.
• Ability to lead cross-functional initiatives and work collaboratively across departments.
• Creative mindset with strong project management and organizational skills.

Preferred Experience:

• Experience launching new products or services to market.
• Familiarity with SEO platforms
• Knowledge of industrial or technical product marketing.