Digital Shelf Content Specialist

At Educators Resource we equip teachers and parents with innovative tools designed to enhance the education of children. We aspire to create a world where learning is more accessible and fun, guided by our values of integrity, collaboration, innovation, and accountability.

Digital Shelf Content Specialist

Bring Products to Life Online as a Digital Shelf Content Specialist!

Are you passionate about turning data into compelling online experiences? We're looking for a detail-driven, results-oriented Digital Shelf Content Specialist to help us stand out on the digital shelf. In this key role, you'll optimize and elevate product content across major retailer websites—ensuring every item is not only accurate and complete, but also positioned to attract, engage, and convert shoppers.

You’ll be the behind-the-scenes force that helps our products shine, drive performance, and stay competitive in today’s ever-evolving e-commerce landscape. If you thrive at the intersection of content, commerce, and creativity, this is your opportunity to make an impact.

Location: Downtown Mobile, AL                               

Full-time; Non-exempt – Day Shift           

Reports to: Manager of Digital Merchandising

Essential Functions of the Role

Duties and Responsibilities

• Audit and validate incoming product content and assets from suppliers for completeness, accuracy, brand consistency, and online effectiveness.
• Analyze existing product catalog content to identify improvement opportunities for SEO, readability, and conversion.
• Conduct best-practice research to ensure top-tier product content strategy.
• Monitor and review live listings across retailer sites (e.g., Staples, Michaels, Office Depot, etc.) to ensure accuracy and alignment with standards.
• Implement SEO keyword strategies to improve organic product visibility across retailer search engines.
• Collaborate with internal stakeholders (vendors, graphic designer, etc.) to enhance product content and imagery.
• Maintain content accuracy in internal product information systems (PIM tools).
• Support item onboarding processes for assigned retailer accounts, including submitting new products via retailer portals and template
• Optimize content for each retailer platform based on their specific guidelines, algorithms, and customer behaviors.
• Track and troubleshoot item setup issues to ensure products are published and performing on-site.
• Maintain documentation of content processes, workflows, and retailer requirements.
• Track digital shelf KPIs (e.g., content health score, product findability, organic traffic, etc.) and report on performance improvements.
• Stay up to date with e-commerce platform trends, tools, and best practices.
• Assist in the maintenance and management of content in PIM systems, ensuring consistent data hygiene.
• Provide support during new product launches and seasonal updates.

Core Competencies

Skills, Talents, Personal Attributes and Experience

• Bachelor’s degree in marketing, E-commerce, Communications, Business Administration, or a related field; equivalent professional experience in digital content management or retail e-commerce may also be considered.
• 2-4 years of experience in e-commerce, digital merchandising, or product content management, preferably in an online retail environment.
• Strong understanding of digital shelf strategies, SEO for retail, and online shopping behavior.
• Experience with retailer portals (e.g., Amazon Vendor Central, Veyer Vendor Portal, Walmart Item 360, Target Partners Online, etc.).
• Familiarity with PIM systems and Excel-based onboarding templates.
• Excellent attention to detail, organizational skills, and data accuracy.
• Strong communication and collaboration skills.
• Familiarity with content management and analytics platforms (e.g., Profitero, Syndigo, Salsify, or similar tools). 
• HTML knowledge is a plus.
• Experience using Microsoft Teams and Outlook in a professional setting.

Physical Requirements

The physical demands described here represent those that are typically required to successfully perform the essential functions of this position.  Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

• Prolonged use of a computer, including typing and viewing a screen for extended periods.
• The ability to communicate effectively in person and over the phone with coworkers, vendors, and customers.
• Must be able to remain seated for extended durations.

Compensation and Benefits

We offer a comprehensive compensation package including competitive pay and full benefits.

Full Benefits Package Including: Health, Dental, Vision, Various Voluntary Life Policies, Accident Insurance, Critical Illness, *Basic Life Insurance, *Short Term Disability, Long Term Disability, EAP Services, 401K with company match, as well as PTO and various company paid holidays.

*Company paid benefit

About Educators Resource

We are the backbone of an education & office supply network whose supply chain encompasses the globe.  As a leader in our industry segment, we service customers across North America on behalf of companies and brands you see and interact with every day. We offer the broadest array of products in the market, with over 20,000 SKUs sourced from over 300 suppliers.  We work hard to ensure that our customers WIN daily, and we have some of the highest service levels in the industry.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.