At Educators Resource we equip teachers and parents with innovative tools designed to enhance the education of children. We aspire to create a world where learning is more accessible and fun, guided by our values of integrity, collaboration, innovation, continuous improvement and accountability.
Digital Marketplace Manager
We’re looking for a proactive and analytical Digital Marketplace Manager to drive growth across our online sales channels. In this role, you’ll be accountable for the overall performance and profitability of our Amazon and Marketplace accounts. Collaborate with the Digital Merchandising Team to identify and implement new product listings and opportunities. Manage Vendor Manager relationships and the Amazon Bulk Order and LTSB processes. Partner with the Pricing Coordinator to evaluate and execute pricing adjustments. Ensure compliance with all requirements related to marketplace and Amazon 1P listings. Lead efforts to expand the company’s presence into additional marketplace platforms.
If you’re passionate about e-commerce strategy, performance optimization, and expanding into new digital marketplaces, we’d love to hear from you!
Location: Downtown Mobile, AL
Employment Classification: Full-time / Exempt
Reports to: EVP of Commercial Partnerships
Essential Functions of the Role
Duties and Responsibilities
1. Primary Point of contact for ALL DLM Accounts
- Maintain relationships with marketplace category managers and vendor support teams.
- Interact with marketplace POC(s) to resolve any compliance issues related to platform policies, listing standards, and fulfillment requirements. Stay current with each marketplace’s policy updates and operational requirements. Ensure all listings comply with brand, safety, and regulatory standards.
2. Listings Performance: Pricing, Promotion & Assortment Strategy
- Monitor competitive pricing, MAP adherence, and profitability for each marketplace assortment. Continuous review of buy box wins, losses, and listing suppression. Opportunistically enhance MP profitability at the item level to drive sales while at the same time balancing overall DLM profitability.
- Create reporting to monitor weekly sales at an item and brand level to detect any category or vendor trends.
- Identify opportunities for assortment expansion and recommend new product additions or removals based on performance and profitability data.
- Explore the potential of exclusive new brands via Amazon FBA or 3P only brand product listings to avoid market price compression.
- Collaborate with the Digital Merch Team to on-board new product offerings.
3. Performance Analysis & Reporting
- Become the SME on Vendor Portals and Dashboards.
- Track and analyze sales performance, traffic, conversion rates, and advertising ROI My marketplace.
- Create and monitor regular sales and performance reports for internal leadership and vendors.
- Collaborate with Digital Merch Team to enhance content where needed to improve conversion. Perform A-B testing on product listings where it is feasible to test optimal content, pricing, and marketing.
- Identify and address root causes of underperforming listings or categories.
- Seek technological solutions to effectively monitor listing performance.
4. Advertising
- Develop campaigns to drive traffic, brand visibility, and conversion.
- Work with Channel Partners to participate in key marketplace promotions and seasonal campaigns. Coordinate with vendors and channel partners to optimize pricing and promo support.
- Manage marketplace advertising programs (e.g., Amazon Sponsored Products, Walmart Connect, etc.).
- Monitor advertising budgets, bids, and performance metrics (i.e ROAS).
- Improve product review generation and reputation management.
5. Operational Coordination
- Track and trouble shoot marketplace scorecard metrics such as on-time shipment rate, cancellation rate, and defect rate.
- Partner with the Customer Care teams to ensure orders ship accurately and on time. Proactively resolve operational issues (delays, returns, customer claims).
- Liaise with Inventory Management/Procurement on major assortment changes and product forecasts.