Media Buyer & Strategist

Company Overview:  

Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.

Position Title: Media Buyer & Strategist

Position Overview:

We are seeking a highly motivated and detail-oriented Media Buyer & Strategist to join our Sunwarrior team. This brand focused role will support our Marketing department in all aspects of executing high profile and complex paid social media campaigns on networks like META, Google, Snapchat, Pinterest, YouTube, etc.  The Media Buyer will be the day-to-day  subject matter expert (SME) for the brand, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.    

Key Responsibilities:

• Plan, execute, manage and optimize media buying strategies across Meta, and Google/YouTube to meet client’s needs.
• Analyze campaign performance, generate insights, and make data-driven decisions to enhance ROI and client success.
• Implement optimization tests around creative, audience, placements and much more to continually enhance performance.
• Work closely with content strategists and D2C teams to ensure media plans align with overall campaign strategies and creative execution.
• Stay current with the latest platform updates, trends, and best practices to keep campaigns ahead of the curve.
• Be obsessed with delivering value to the brand, constantly seeking ways to improve performance and exceed expectations.
• Maintain scaling goals with ROAS target budget for multiple products and brands.
• Direct and help implement full funnel strategy including landing pages.

Required Qualifications:

• 3 + years of experience in media buying, particularly on Meta, TikTok, and Google/YouTube platforms. 
• 2 + years of experience working with D2C/ecommerce clients.
• Direct Response experience in supplement marketing is a huge plus.
• Strong analytical skills with a data-driven mindset.
• Excellent communication skills.
• Detail-oriented and organized.
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
• Passion for humor and creativity, aligning with brand’s  approach to advertising.
• Located in or willing to relocate to St. George, Utah.

Additional Details & Benefits:

• Full Time with Competitive Pay
• Health benefits package
• 401K
• PTO
• Progressive working environment, with a work hard / play hard culture.
• Office located in St. George, UT

Notice to Recruiters — We do not work with outside recruiting agencies. Please do not solicit.  This description is not intended to be an exhaustive list of responsibilities and qualifications. 
 

The position, duties, and qualifications are subject to change at any time