Tasks:
- Manage a book of clients by completing builds, optimizations, change requests, and properly notate information for others to reference
- Use Logical Position best practices in digital marketing to develop strategies to achieve client goals in designing, developing and managing PPC campaigns
- Provide analysis of existing PPC campaign performance and devise actionable insight for improvement to optimize account performance
- Use advanced knowledge in digital marketing while partnering with Account Managers to identify and report on key performance indicators and produce successful campaigns
- Remain current with industry trends and best practices that may be incorporated to optimize accounts
- Exercise discretion and independent judgement when creating and modifying client accounts to ensure ad campaigns increase brand awareness and positively impact the client’s ROI
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Required Skills & Certifications:
- Bachelor's Degree and/or 2+ years of SEM/PPC experience
- Google Ads, Microsoft Advertising, and Google Analytics Certified
- Strong interpersonal, verbal and written communication skills
- Creative, analytical, and driven individual who works well on a team
- Strong attention to detail
- Proficient in Microsoft Office
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an employee in this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of said employee. An employee may be asked to perform other duties as required.
The application window will close once a sufficient number of qualified candidates have been identified, which may occur before or after a conditional offer is made.