Creative Services Specialist

Position Summary:
The Creative Services Specialist will report to the Sr. Marketing Manager. This position will support all aspects of the development of concepts and initiatives focused on information management, content development, and communication for A/Z Corporation.
 

Roles and Responsibilities:

• Design creative content, marketing collateral, online presence, and corporate identity with the support of the Sr. Marketing Manager.

• Design and implement all the company’s marketing strategies, marketing communications, company events, trade shows, and public relations activities, both external and internal, with the support of the Sr. Marketing Manager.

• Design and deliver creative projects including; presentations, brochures, cut sheets, flyers, mailers, signage, magazines, internal and external email announcements/notifications, trade show materials, video loops, posters, company newsletter, website, project signage, etc. with support of the Sr. Marketing Manager.

• Maintain current knowledge of the proposal and presentation processes to support statement of qualifications; budget packages; government forms; market sector and client research; under strict deadlines as needed.

• Raise the profile of A/Z externally by increasing coverage through media engagement, press releases, social media, and internally with thoughtful, targeted, internal communications with the support of the Sr. Marketing Manager.

• Ensure compliance with corporate branding (apparel, corporate gifts, logo recognition, etc.) as well as ensuring staff is in compliance with branding guidelines.

• Ensure and enforce branding and creative standards, including proper usage of logo for all external A/Z documents.

• Research competitor and peer company marketing efforts while monitoring market trends to identify marketing opportunities.

• Coordinate and participate (as appropriate) in A/Z’s events including groundbreakings, topping-off ceremonies, ribbon cuttings, etc., as necessary with the support of the Sr. Marketing Manager.

• Hands-on involvement in advertising and creative campaigns, including copywriting, creative development, and execution.

• Implement A/Z’s social media strategy across LinkedIn, Twitter, Instagram, YouTube, Vimeo, and Facebook platforms, among other digital media channels. Monitor interactions with clients and the public.

• Review and understand the need to re-message and/or differentiate content developed by technical contributors.

• Request manpower support (as necessary) through Marketing Management to ensure workload consistency and cost-effectiveness.

• Review any potential associated marketing costs with the Sr. Marketing Manager to ensure budget compliance.

• Support vendor relationships and material ordering, as required.

Position Requirements:

• Excellent communication with internal team members and external entities in-person and via phone/email.
• Provide clear, exceptional, and frequent communications w/ Marketing Management on deliverables and department/team member needs.
• Maintaining flexibility to support deadlines and marketing initiatives including occasional weekend and after-hour requirements.
• Strong time management skills including prioritizing, scheduling, and organization.
• Ensure focus and accuracy of work at all times.
• Effective management of multiple ongoing assignments/deadlines.
• Willingness to take direction from leadership, incorporating constructive feedback throughout the creative and communication development process.
• Commitment to taking ownership of deliverables and supporting department peers in their assignments.
• Able to remain professional in all situations and ensure all actions (written/spoken) hold the firm and its staff in the highest regard both internally and externally.
• Willingness to bring concerns to your direct supervisor or management.
• Maintain compliance with all HR policies, department practices, and marketing SOPs.
• Knowledge of basic construction industry and terminology required.
• All other duties as requested.

Required Skills / Training Requirements:

• Proficiency with the Adobe Creative Suite to include InDesign, Illustrator, and Photoshop.
• Proficiency and excellent working knowledge of the Microsoft Office suite and related software.
• Proficiency with current Windows operating systems and various browsers.

Qualifications & Educational Requirements:

• 5+ years supporting various marketing and creative initiatives as well as accurate communications and public relations (internal/external).
• Experience in designing creative artwork/content that portrays the company's image and branding strategy.

Physical Demands:

• Supporting various physical requirements such as lifting a minimum of 20 lbs. and motion to include sitting, lifting, squatting, bending, kneeling, and reaching.