Position Summary
The Senior Marketing Specialist is responsible for promoting the InCheck brand and driving growth through overall marketing initiatives, including campaigns, messaging, trend analysis, and insights. The Senior Marketing Specialist will work closely with InCheck’s Demand Generation Specialist to execute marketing programs that expand the sales pipeline while utilizing data to optimize performance. The Senior Marketing Specialist reports to the Chief Marketing and Communications Officer.
Job Duties & Responsibilities
Brand & Messaging
- Own the messaging framework, brand voice/tone, and editorial calendar for integrated, multi-channel campaigns.
- Establish and enforce brand governance and review/approval standards.
Content & Sales Enablement
- Lead strategy and production of sales assets (decks, one-pagers, case studies) with clear pipeline impact.
- Identify content opportunities and drive multi-channel distribution to build awareness and demand.
Demand Generation & Nurtures
- Partner with Demand Gen to shape GTM narratives, channel mix, and top-of-funnel goals while supporting long-term brand positioning.
- Build and manage nurture programs with Sales to move SQLs through the funnel to closed-won.
Campaigns & Programs
- Plan and execute creative, multi-channel marketing campaigns (social, digital, advertising, and more).
- Manage agencies and freelancers to produce content and branded materials (collateral, trade-show items, etc.).
Events & Field Marketing
- Own the annual trade-show and conference plan and execution in partnership with Sales and Marketing Ops.
- Create awareness and generate leads by engaging customers, prospects, and partners at regional events.
Operations, Vendors & Reporting
- Source, order, and maintain promotional materials; manage vendor relationships and inventory.
- Compile campaign reports and analyze performance (traffic, conversion, pipeline) to optimize future strategies.
