Marketing Manager

Pioneer FCU offers a complete benefits package to all team members that includes, but not limited to:

• An excellent compensation package
• An 8% Employer Matching dollar-for-dollar 401(k) program after Year One
• Health, dental and vision insurance
  • Pioneer pays a minimum of 80% of the premiums
• 12 paid holidays including day after Thanksgiving
• Accrue up to 16 days of Paid Time Off in year one, plus Birthday and Work Anniversary day off
  • PTO accrual increases with Pioneer seniority
• Up to $300 in Interest-free Wardrobe Salary Advance available on Day One!
• Up to $2,000 in Interest-free Technology Salary Advance
• Up to $1,000 Interest-free Wellness Advance to purchase gym membership, Peloton, or any exercise equipment
• Up to $2,300 in Tuition reimbursement per semester
• Childcare reimbursement up to $100 per child per month
• So much more!

As a progressive financial institution, we are seeking a dynamic and enthusiastic individual to fulfill the role of  Marketing Manager at our Emerald St. Administrative Office in Boise or Mountain Home Administrative Office.

Pioneer Federal Credit Union's Marketing Manager's main responsibility is to improve the credit union’s competitive position in the market while aligning with its mission and business plan. Responsible for planning, implementing, and managing marketing activities to promote and sell Pioneer’s products and services. This role plays a crucial role in developing marketing strategies, driving brand awareness, and generating revenue. The Marketing Manager will oversee the Marketing team, the various marketing channels (print, online, events, social media, etc.), collaborate with cross-functional teams, and analyze market trends to identify opportunities in the communities we serve.

 Essential Functions & Responsibilities:

• Develop and execute comprehensive advertising, sales, and marketing plans and strategies to meet and exceed Pioneer objectives by conducting market research and competitor analysis to identify market trends, member needs, and potential areas for growth. Create and manage marketing collateral, including brochures, presentations, sales materials, and digital content. Oversee Pioneer’s digital marketing efforts, including website management, SEO, SEM, email marketing, and social media campaigns.
   
• Monitor and analyze marketing metrics, KPIs, and ROI to assess campaign performance and make data-driven decisions. Stay up to date with industry trends, emerging technologies, and best practices in marketing. Through collaboration with our Business Plan and Executive Team, identify target audiences and develop member segmentation strategies.
   
• Develop and manage relationships with external vendors, agencies, and partners to ensure the successful execution of marketing initiatives. Manage and guide a team of marketing specialists. Provide direction, mentorship, and performance feedback to ensure the team’s success.
   
• Performs other job related duties as assigned.

Experience: Minimum five years of similar or related experience, previous experience as a Marketing Manager is preferred.

Education: Bachelor's degree in marketing, business, or a related field 

Interpersonal Skills: Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others. Excellent written and verbal communication skills, with the ability to create persuasive marketing content.

Other Skills: Strong understanding of marketing principles, including market research, consumer behavior, and digital marketing strategies. Experience with special events, including planning, scheduling, and implementing large, public events. Ability to propose and manage a large marketing budget. Proficiency in marketing tools and software, such as CRM systems, marketing automation platforms, and analytics tools. Solid project management skills with the ability to prioritize tasks and meet deadlines. Strong analytical skills with the ability to interpret data and make data-driven decisions. Demonstrated management and leadership skills and the ability to work effectively in a team environment. Creative thinking and problem-solving abilities. A passion for marketing and staying abreast of industry trends.

Physical Requirements: This position is typical of a light-duty office position, but does also require the ability to lift, bend, and stoop, as well as move and carry heavy items in the course of preparing for and working special events. This position also requires the ability to ascend/descend stairs with items in hand as well as loading/unloading vehicles.

Work Environment: Normal light, heat, air, and space in work environment. Outdoor events and nontraditional office settings will be common. Can perform duties with frequent interruptions by other team members in an open work area. Must be able to be flexible in work schedule by working evenings and potentially weekends as well as traveling by car (up to 30% in the areas we serve) when necessary, to fulfill the essential functions of the position.