SUMMARY:  The Social Media / Digital Marketing manager is primarily responsible for coordinating and managing the day-to-day activities of multiple marketing campaigns, including writing copy and managing assets across multiple social networks. S/He will maximize the profitability of the hotel while maintaining guest satisfaction.

The Social Media / Digital Marketing manager shall strive to provide exceptional service to both internal and external guests at all times. S/he will be responsible for exemplifying the Hotel’s Culture and Core Hotels & Resorts Core Values.

Essential job FUNCTIONS:

• Support the maintenance of a comprehensive social media strategy and define programs that use social media marketing techniques to increase visibility in order to develop awareness of the properties, generate inbound traffic and encourage service improvement.
• Manage social media campaigns and day-to-day activities to include online advocacy and writing promotions, etc.
• Manage presence in social networking sites, including the website, Facebook, Twitter, Instagram, and other similar community sites; this includes posting on relevant sites and seeding content into social media applications as needed.
• Identify opportunities, develop clear and measurable objectives for initiatives, and monitor impact of social media programs; analyze, review and report on effectiveness of campaigns to maximize results.
• Become an advocate of Core Hotels & Resorts and their locations in social media spaces, engaging in dialogues and answering questions where appropriate.
• Experiment with new and alternative ways to leverage social media activities.
• Monitor trends in social media tools and applications and appropriately apply that knowledge to increase the use of social media at the hotel.
• Stay up to date on all current and relevant clients, industry, and marketing developments.
• Work in conjunction with the property’s team to ensure success of upcoming events and/or marketing campaigns.
• Work closely with the Regional Director of Sales and General Manager for opportunities both in-house and off-site and with paid publications.
• Must be able to operate and navigate social media networking websites with decorum and discretion and work well under pressure.
• Effectively manage internal and external property contests, participation, and prizes.

• Maintain complete knowledge of and comply with all departmental policies/service procedures/standards.
• Always maintain positive guest relations.
• Execute assigned tasks and ensure all deadlines are met.
• Communicate and work with Food & Beverage, Front Desk and Housekeeping teams as appropriate to ensure client satisfaction.
• Follow-up on all special projects and assignments given by the catering manager, senior sales manager and/or DOSM/RDOS.

EXPERIENCE & EDUCATION:

• High school diploma or equivalent; bachelor’s degree in Marketing, Communications, or a related field preferred
• Must be a United States citizen or possess a valid work permit

Job REQUIREMENTS:

• Excellent grammar and spelling skills
• Familiar with required software from Office to Adobe
• Must have excellent verbal communication skills with the ability to work with team members on every level
• Must have an excellent understanding of social media networking programs
• Experience in social media marketing and networking programs is preferred
• Must have the maturity and confidence to be the property’s online ambassador by positively reflecting and exemplifying the Hotel’s culture
• Support the General Manager with accurate documentation and concise expectations