Social Media Coordinator

Position Summary:   

The Social Media Manager will oversee our online presence, engage with our audience, and drive brand awareness across multiple social media platforms for Catholic Charities East Bay. They will be responsible for developing and executing social media strategies, creating compelling content, analyzing performance metrics, and fostering community engagement. This role requires a deep understanding of social media trends, analytics, and best practices to enhance brand visibility and engagement. 

Responsibilities:  

Strategy Development 

• Develop and implement social media strategies aligned with overall business goals including growing brand awareness and community support as demonstrated by donations, volunteerism, promotion. 

• Set measurable goals for social media campaigns such as increasing brand awareness, driving traffic, and generating leads. 

• Stay on top of trends to identify opportunities and best practices. 

Content Creation 

• Create engaging and relevant content, including text, images, videos, and other multimedia format. 

• Curate and share relevant content from other sources. 

• Maintain a consistent brand voice and tone across all platforms. 

• Develop and manage a content calendar to ensure timely and strategic posting. 

• Ensure all content aligns with Catholic Social Teaching 

Platform Management and Reporting 

• Track and analyze social media performance metrics, such as engagement, reach, and conversions. 

• Identify trends and insights from data to inform future strategies and campaigns. 

• Prepare monthly performance reports. 

• Collaboration 

• Collaborate closely with the Deputy Chief of Communication and other departments to ensure alignment and consistency. 

• Collaborate with team members to develop engaging content and campaigns. 

• Highly preferred – 2 years of experience in social media management/ growing social media 

• Strong social media portfolio 

• Strong understanding of social media platforms and trends 

• Excellent write and verbal communication skills. 

• Creative and analytical thinking skills 

• Experience with social media management tools and analytics platforms 

• Ability to multitask and manage multiple projects simultaneously. 

• Strong problem solving and customer service skills. 

• Knowledge of SEO and content marketing principles