Digital Marketing and Fundraising Manager

Salary Range: Please note that the typical Hiring Range is $85,000 - $100,000 annually. Job offers within the range are based on relevant job qualifications and pay equity. 
 

The Digital Marketing & Fundraising Manager contributes to the calling of Medical Teams International by supporting the organization’s strategic growth initiatives and fundraising objectives. This role will execute cross-channel fundraising campaigns, while creating and integrating digital marketing strategies into campaign-based fundraising with a particular focus on mass and mid-level donors. The Digital Marketing & Fundraising Manager provides strategic oversight of fundraising events and new partnerships that contribute to overall fundraising.  

Medical Teams International Calling:   

Daring to love like Jesus, we boldly break barriers to health and restore wholeness in a hurting world.  

Medical Teams International holds strict child and vulnerable adult safeguarding principles and a zero-tolerance policy for misconduct related to sexual harassment, exploitation and abuse in the workplace and other places where the organization’s activities are rendered. Parallel to technical competence, recruitment & selection, hiring decisions will give due emphasis to assessing candidates’ eligibility, thorough background checks, police clearance, and professional reference check processes. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Team and Growth Management 

• Recommend to Medical Teams leadership and provide financial justification for the Fundraising and Digital Marketing team’s annual budget; and manage team financials. 

• Manage the Fundraising and Digital Marketing team members responsible for revenue generation, primarily from a mass, monthly, and mid-level donor portfolio. 

• Participate in planning disaster response fundraising campaigns and lead the team to execute the campaign plan across all channels. 

• Leverage data and donor insights to generate ideas for testing while keeping a pulse on industry trends to ensure utilization of best practice and effective fundraising tactics. 

• Track, analyze, and communicate program performance vs. expectations. Provide the Director, Marketing and Communications insight and recommend action plans to address variances in performance against plans. 

• Drive growth of the mass, monthly, and mid-level donor portfolios through ROI-driven decisions and investments. 

Fundraising 

• Build and manage integrated, campaign-focused marketing strategy to drive mass, monthly, and mid-level fundraising across all channels, including but not limited to, direct mail, events, social media, website, email, search engine optimization, and other paid strategies, working alongside other members of the Marketing & Communications team or external agency partners, as needed.  

• Develop and lead the implementation of acquisition strategies and campaigns for mass, monthly, and mid-level donors. 

• Develop and lead the implementation of retention and upgrade strategies and campaigns for mass, monthly, and mid-level donors. 

Digital Marketing 

• Manage the Fundraising and Digital Marketing team to build brand awareness within the digital space and drive website traffic, acquiring leads and new donors  

• Develop, optimize, and execute marketing campaigns and initiatives both in-house and alongside external agencies. 

• Identify and evaluate new digital technologies and use web analytics tools to measure and evaluate effectiveness of existing website, email marketing, social media platforms, and digital advertising, and develop and lead improvement plans. \

• Develop and lead digital media strategies that put the brand in front of desired target audiences, analyze and synthesize web analytics to unearth insights and understanding about prospective target consumers. 

Engagement 

• In collaboration with Marketing & Development leadership, research conference, church, and other speaking opportunities in growth markets. Research, secure and manage partnerships with organizations, podcasts and conferences that provide Medical Teams with a platform to raise awareness and funds with new audiences, including negotiating partnerships with sponsorship, keynote, and call-to-action opportunities.  

• Develop and execute fundraising campaigns that engage donors at scale, such as peer-to-peer campaigns, crowd funding campaigns, etc. Lead cross functional teams to support the creation of necessary collateral and manage the dissemination of information to all internal stakeholders. Track execution, monitor success and iterate.  

• Build and manage program budgets for all donor events and peer-to-peer campaigns including, but not limited to, the Healthy Women, Healthy World movement, fundraising events, engagement events, strategic partnerships, and other events when applicable.  

• Provide strategic oversight for fundraising events by participating in the planning process in coordination with Engagement Specialist, providing budget oversight and guidance, and ensuring events hit fundraising goals, achieve a high ROI, and properly demonstrate Medical Teams’ work. 

Other Duties: 

• Ensure the Safeguarding of program participants and employees through promoting an environment of awareness and upholding the code of conduct provisions of Medical Teams Protection from Sexual Exploitation & Abuse, Child & Vulnerable Adult protection, and harassment-free workplace policies. Incumbents will remain alert and responsive to any child and adult safeguarding risks, acquire relevant knowledge and skills which will enable you to promote strong safeguarding practices, understand the child and adult safeguarding policy and procedures, and conduct yourself in a manner consistent with the Safeguarding code of conduct and behavior expectations. 
• Utilize volunteers when appropriate. 
• Additional duties as assigned. 

EDUCATION, LICENSES & CERTIFICATIONS 

Required: 

• Bachelor’s degree in Marketing, Journalism, Communications, or related field; or related experience substituting on a year-for-year basis.  

EXPERIENCE 

Required:  

• Minimum 6 years’ experience in a marketing or fundraising role. 

• Minimum 3 years’ experience managing direct reports. 

• Minimum 3 years’ experience managing digital marketing programs. 

Preferred:  

• Experience working in a non-profit or fundraising setting. 
• Experience working in and tracking data in Salesforce NPSP 

KNOWLEDGE, SKILLS & ABILITIES 

Knowledge: 

• Knowledge of brand frameworks, content strategy, direct response, website, social and blog platforms. 
• Passion for storytelling and an understanding of how to create outstanding donor experiences. 
• Genuine interest in and knowledge of industry trends driving content marketing, awareness-building, lead generation, and fundraising. 

Skills: 

• Excellent messaging, writing and editing skills; and the ability to leverage multiple channels to land meaningful narratives. 
• Strong interpersonal and relationship-building skills, with an ability to communicate clearly and passionately, both in writing and verbally.  
• Positive attitude and solution-oriented approach to work is a must. 
• Demonstrated success working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction. 
• Strong strategic thinking, research, and analysis skills. 
• Exceptional attention to detail to ensure accuracy in all communications deliverables. 
• Skilled at managing projects to completion and a keen sense of accountability. 
• Strong leadership skills; able to successfully motivate and challenge a team of talented and creative people at all levels of the organization. 
• Strong skills with communication software: Microsoft Outlook, internet, and Teams. 
• Skilled at building and maintaining a high functioning, high performing work team. 

Abilities: 

• Commitment to Medical Teams International Calling Statement and Core Values. 
• Demonstrated ability to move discrete audiences to action through compelling brand messaging and storytelling. 
• Ability to lead creative teams to produce purpose-driven content that effectively delivers results. 
• Ability to develop brand differentiation strategies, positioning, stories, messaging based on audience insights and market analysis. 
• Ability to balance the need for creativity with a data-driven approach to measuring impact and success. 
• Ability to test, learn and optimize quickly for new content types and technology. 
• Ability to effectively tell brand stories to target audiences to drive brand awareness and engagement. 
• Ability to manage multiple projects and creative ideas and prioritize in a fast-paced environment. 
• Ability to work collaboratively and cooperatively with internal and external stakeholders. 
• Ability to represent the organization in a professional manner to donors, volunteers and the public. 
• Ability to independently plan, organize, and follow through on tasks. 

PHYSICAL REQUIREMENTS & WORKING CONDITIONS  

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Frequent use of a computer, database and digital platforms, and other office productivity machinery, such as a copy machine and computer printer. 
• Frequently use hands, fingers, and arms to reach, handle, touch or feel equipment, medical instruments, materials, computer. 
• Frequent communication and exchange of information among colleagues and persons of concern, which requires the ability to speak, hear, convey and express oneself. 
• Frequent close vision and the ability to adjust focus. 
• Occasionally ascends/descends stairs, steps or ladder. 
• Occasionally move about inside an office to access file cabinets, office machinery, meet with colleagues, etc. 
• The employee must occasionally lift and/or move up to 10 pounds. 
• Seldom to occasionally position oneself to stoop, kneel, crouch, or crawl. 
• If in travel status, occasional to frequent traversing over rough or steep terrain in either a motor vehicle or on foot. 

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• The noise level in the work environment is usually moderately quiet. 
• The employee may be required to travel to remote areas of the world where there are potential health hazards and risks, limited hygiene facilities, extreme weather, and very basic living conditions. 

Benefits:

The following information outlines typical benefits available for U.S. based employees, working 30 hours or more per week. Actual benefits may be prorated for other than full-time work.  

• Excellent Medical, Dental, and Vision Insurance 
• Flexible work schedule options 
• Life insurance & AD&D 
• Generous vacation time, sick leave, and up to 12 paid holidays per year 
• 401k retirement plan 
• Employee Assistance Plan 

For a full description of our benefits, you can learn more here.