Overview: The Account Manager is responsible for managing client accounts and ensuring the delivery of high-quality marketing services and campaigns. They act as the strategic quarterback and primary point of contact for clients and collaborate with cross-functional teams within the agency to meet client objectives. This role requires a strong understanding of marketing strategies, the ability to upsell and pitch new business opportunities and is passionate about going above and beyond for clients.
Responsibilities:
- Retaining clients and building strong, trusting relationships on a personal level
- Providing superior customer service and ensuring client satisfaction
- Understanding client needs and identifying new business opportunities within your portfolio
- Craft Proposals, Change Orders and SOWs for clients
- Collaborating with assigned internal teams and directors to deliver business and marketing solutions
- Leads workshops (branding, customer journey, insights grid, priority star, etc.) tailored for client needs
- Leads quarterly and annual client reporting and planning
- Leads strategic presentations by gathering and synthesizing data, creating presentation outlines, and tying all the information together
- Monitor sales performance metrics and create value to enhance results for your accounts
- Understanding all facets of the client, their industry/business and their expectations
- Understanding the right mix of agency services (paid media, email, web, PR, creative, etc.) to fulfill a client’s needs
- Timely replies or acknowledgments to clients over the phone, emails, etc.
- Knowing how to position information in such a way that the client will respond positively
- Knowing when to ‘push back’ and how to do so respectfully by providing expert recommendations and solutions that move the business forward
- Understanding the financial status of a client and the profit margin represented to the agency
- Leading and referree-ing meetings
- Working with senior client service members to strategically plan for the client to reach and exceed their goals
