Role Overview
The Business Development Manager (BDM) drives SRP’s growth in the Convenience Store (C-Store) industry through new account development, pipeline ownership, and account growth. This role also provides sales administration support to the VP of Sales, ensuring visibility, reporting accuracy, and execution support. The ideal candidate is a results-driven professional who thrives in a fast-paced, growth-oriented environment.
Driven by our mission to deliver exceptional value to our customers by providing innovative products and services.
Since our founding as a regional distributor of sunglasses in 1969, SRP has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service reps covering all regions of the country, there isn't a retail location we can't service.
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Duties/Responsibilities
•   Identify and secure new C-Store accounts within assigned territories to increase SRP’s market share.
•   Build and manage a pipeline of 500+ prospects, conduct consistent outreach, and fully own pipeline activities from prospecting to conversion.
•   Meet annual account growth goals through proactive prospecting, conversions, and customer retention strategies.
•   Use CRM and prospecting tools to research, evaluate, and qualify new business opportunities.
•   Manage smooth onboarding and transition of new accounts, ensuring long-term customer success.
•   Partner with the VP of Sales on reporting, pipeline visibility, and account planning support.
•   Foster trust-based relationships with prospects, accounts, and internal stakeholders.
•   Lead proposals, presentations, and negotiations to effectively close business.
•   Support sales forecasting, business development planning, and strategic growth initiatives.
•   Provide timely updates on pipeline status, sales results, competitive activity, and onboarding progress.
•   Stay current with industry trends and represent SRP at relevant events and associations.
Benefits and Perks:
•   Medical, dental, and vision insurance
•   Company paid short term disability and life insurance
•   Paid holidays and floating holidays
•   Flexible PTO
•   401(k) with company match
•   Tuition ReimbursementÂ
•   Employees Paid WeeklyÂ
SRP’s mission is to deliver exceptional value to our customers by providing innovative products and services. Our vision is to empower our team to become the most admired provider of consumer products and distinctive retail solutions. It’s an exciting time for our company and if you’re ready to unleash your potential to help fulfil our mission and vision, apply today.
We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.
The annual gross base salary of $75,000–$85,000 annually.  Sales commission are excellent with an earning potential of $135,000–$145,000+ annually.  This range represents the anticipated low and high end of the salary for this position.  Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and competencies.
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