Content Gatherer & Storytelling Manager

CONTENT GATHERER & STORYTELLING MANAGER

Department: Marketing & Fundraising
Reports To: VP, Marketing
Location: Hybrid (Based in Alexandria office)

FLSA Status: Exempt
Position Type: Full-Time

The Opportunity

Good360 is seeking a Content Gatherer & Storytelling Manager to expand the storytelling capabilities of our brand marketing team. In this critical role, the position will involve travel onsite to identify and document the powerful, human-centered stories emerging from our work in communities in hardship and in times of disaster. You’ll partner with our nonprofit partners to determine the most impactful moments, produce high-quality photography, video (including drone footage), and written content from the field, turning real-world impact into compelling narratives for fundraising, social media, PR, and brand marketing.

The selected candidate will possess a keen understanding of storytelling, is personable and relatable, organized, and possesses a creative vision. The Content Gatherer & Storytelling Manager will work in partnership with Director of Content Marketing and the VP of Marketing to execute on approved strategies, distribute content that is relevant to pre-determined channels and audiences, measure effectiveness and enhance content as needed.

How Good360 is Closing the Need Gap

As the global leader in product philanthropy and purposeful giving, Good360’s mission is to close the need gap by partnering with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2024 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating.

The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).  

Specific responsibilities include, but are not limited to, the following:

Content Gathering

• Travel throughout the country capturing video, photos, and interviews with nonprofit partners, beneficiaries, and donors; some global travel may be required.
• Identify story angles that support fundraising, donor engagement, and brand building. Recommend new story angles as needed.
• Produce multimedia content: Create story boards, capture content via photography, video and drone footage, and edit content for multiple audiences and channels, including videography.
• Conduct interviews with nonprofit leaders, disaster survivors, and community members to tell a story of divinity, perseverance, and hope.
• Collaborate across teams, especially with the Nonprofit Development, Corporate Development, Marketing, Fundraising, and Public Relations teams to determine the best execution strategies and identify optimal storytelling moments.
• Align content with campaign goals and tailor it to web, email, social, and media use.
• Track performance and optimize storytelling based on analytics and audience response, report on effectiveness and recommend new storylines as needed.

Project Management

• Conduct outreach to nonprofits to identify the most compelling and worthwhile storytelling opportunities.
• Maintain event calendars, follow up with on-site contacts, and schedule travel/logistics as needed.

Qualifications/Position Requirements

• Minimum 5 years of relevant in-field photographic/videography experience.
• A high school diploma or equivalent, bachelor’s in communications, Marketing, or similar degree.  
• Proven ability to manage high-value clients to foster and grow relationships with various audiences, from donors to members of local communities who benefit from our goods and services.
• Manage integrated marketing projects to ensure accurate, timely delivery.
• Top-notch verbal, written and interpersonal communication skills. The ability to conduct interviews is a musth.
• Ability to travel, in some cases to resource-constrained areas, such as following a disaster or crisis, where access to Wifi, housing, electricity, and water may be limited.
• Familiar with digital asset management and metadata.
• Experience using Canva, Adobe Creative Suite, and Microsoft Office strongly preferred.
• Experience with Asana, WordPress, Dotdigital, Magento, and SalesForce (or similar platforms) preferred.

Benefits
Our team is Good360’s greatest asset.  We recognize that our team members contribute valuable skills, knowledge, experience and passion that is critical to the pursuit of our mission and our progress toward closing the need gap.  That is why we offer our team members numerous perks and benefits, including:

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

Work Location

Hybrid with an office in Old Town Alexandria

Salary

$65k – $70k with 5% bonus potential