Senior Director of Brand & Strategic Marketing

Senior Director of Brand & Strategic Marketing 

Department: Marketing & Fundraising
Reports To: Chief Marketing & Fundraising Officer
Location: Hybrid (Based in Alexandria, VA)

FLSA Status: Exempt
Position Type: Full-Time

Good360 is seeking a dynamic and strategic Senior Director of Brand & Strategic Marketing to lead our organization's brand presence, content development strategy, and strategic partnership marketing. This senior leadership position is ideal for an experienced marketing professional who thrives in fast-paced, matrixed, mission-driven environments and has a proven track record of building compelling narratives that drive audience engagement and support organizational goals. 

How Good360 is Closing the Need Gap

As the global leader in product philanthropy and purposeful giving, Good360’s mission is to close the need gap by partnering with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2024 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating.

The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).  

Key Responsibilities include, but are not limited to the following

Brand Management & Strategy 

• Develop and execute comprehensive brand strategies that align with organizational mission and values 

• Ensure brand consistency across all channels, materials, and touchpoints 

• Lead brand positioning initiatives and messaging frameworks, partnering closely with Development, Fundraising, and Communications to ensure brand and message frameworks directly support partner, donor engagement, storytelling, and disaster response initiatives 

• Oversee brand guidelines implementation and evolution 

• Monitor brand perception and market positioning through research and analytics 

Cross-Functional Brand Enablement 

• Create tools for ongoing training and onboarding so that staff understands how brand strengthens trust, drives growth, and serves our mission 

• Develop and maintain brand toolkits, templates, and plug-and-play assets to empower staff across departments to communicate clearly and consistently 

• Collaborate with internal teams to understand daily brand usage needs, reducing reliance on case-by-case approvals and enabling faster, more effective work organization-wide 

Content Strategy & Editorial Leadership 

• Lead storytelling initiatives that effectively communicate impact, mission and thought leadership 

• Direct content strategy, collection, and curation across multiple platforms, including digital, print, and multimedia channels 

• Oversee editorial calendar development and content production workflows 

• Ensure high-quality, engaging content that resonates with diverse stakeholder audiences 

• Collaborate with Fundraising, Communications and Program teams to develop research-based campaigns, case studies and impact narratives that highlight Good360’s mission impact. 

• Support partner and nonprofit impact reports and annual reports. 

Strategic Partnership Support 

• Develop marketing strategies to support partnership development and stewardship 

• Create partnership-focused marketing materials and presentations, brand-aligned collateral and messaging 

• Advise team coordination of co-marketing initiatives with strategic partners 

• Lead cause and affinity marketing campaigns 

Team Leadership & Development 

• Manage and mentor a team of 3 marketing professionals in addition to vendor management 

• Foster a collaborative, creative, and results-driven team culture 

• Provide professional development opportunities and career guidance 

• Establish clear performance metrics and accountability structures 

Budget Management & Operations 

• Develop and manage annual marketing budget   

• Track and report on ROI and effectiveness of marketing investments 

• Make data-driven decisions on resource allocation and spending priorities 

• Negotiate vendor contracts and manage external agency relationships 

• Implement cost-effective marketing solutions and tools 

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred 
• 10+ years of progressive marketing experience with at least 3 years in senior leadership roles 
• Track record of working collaboratively with colleagues to meet shared goals 
• Proven experience in nonprofit, social impact, or mission-driven organizations preferred 
• Demonstrated success in brand management and content strategy development, positioning, and implementation 
• Extensive content development experience across multiple formats and channels (digital, print, video, social media, event) 
• Strong budget management and team leadership experience 
• Excellent written and verbal communication skills 
• Proficiency in digital marketing platforms, analytics tools, and content management systems 
• Experience with partnership marketing and collaborative campaigns 

Benefits

Our team is Good360’s greatest asset. We recognize that our team members contribute valuable skills, knowledge, experience, and passion that is critical to the pursuit of our mission and our progress toward closing the need gap. That is why we offer our team members numerous perks and benefits, including:

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

Work Location

Hybrid with an office in Old Town Alexandria

Salary Range 
$150,000 - $160,000